In addition to being PRToolFinder’s creator, I am also a PR agency owner, so I instantly recognized the value when I discovered a tool through a colleague of mine. I could see how it will significantly enhance proposal writing for agencies and businesses alike: Smart Pricing Table. I’ve just added it to the new PR Management Tools category in the PRToolFinder database. Let me share my personal experience and how this proposal writing software can revolutionize your approach to pricing and client proposals.

Clients Like Transparency

For 16 years, I led Milani Marketing & Public Relations, LLC (MMPR), a successful virtual PR firm specializing in enterprise software. This niche enabled us to innovate while catering to a broad spectrum of opportunities. One key factor in our success was our transparent approach to proposal preparation and billing. Our invoices rarely faced disputes because they were closely aligned with a pre-determined budget framework connected to our strategic plan.

One of the biggest challenges for any agency owner is managing pricing and billing effectively. I know these days “Value-based pricing” is gaining ground, but at the time MMPR, used the time and materials model, with separate budgets for time-intensive projects like trade shows. Mastering the art of setting client expectations and delivering on them is crucial to any PR professional’s success.

To address these challenges, MMPR developed a “menu of services” approach for proposal writing. With our extensive PR experience, we understood the time required for various PR activities, from analyst tours to press releases, (tasks that today can be completed more rapidly with AI, but that’s a topic for another blog post!)

Your Clients as Partners in your Proposal Development

Clients valued seeing a detailed breakdown of time and costs, which showed them the effort required to achieve earned media or analyst mentions. This transparency in pricing and self-service is still vital, and Smart Pricing Table excels in this area.

This proposal writing software is not just for PR agencies; its automation and user-friendly design make it ideal for various industries and they share use cases on their sample proposal page.

Smart Pricing Table offers flexible features for creating diverse proposals, including scope of work documents, multimedia presentations, and integrated functions. When you adjust the price in one part of the table, it automatically updates throughout the proposal. Plus, if you’ve crafted an exceptional proposal, you can easily reuse and customize it for other prospects, saving significant time.

A New Addition to the PR Management Tools Category

Smart Pricing Table is now featured in PRToolFinder’s new PR Management Tools category. This category is unique because it focuses on tools that help manage the PR business itself.  While the other categories represent similar tools with similar functions for comparison, this one does not. The PR Management Tools category highlights solutions that are true time-savers. They’ll deliver a competitive advantage to PR agencies and small to medium-sized businesses.

If this sounds relevant to your work, explore Smart Pricing Table free trial option here! You’ll be able have a hands-on experience.  See first hand how it will elevate your existing proposals, refine your processes, and help ID and address any friction points with your prospects and clients!