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Guest Blog: Fundamental Marketing Tips for Senior Entrepreneurs

By G

October 8, 2021

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Image via Pexels 

Marcus Lansky, CEO Abilitator

No matter what type of business you’re running, marketing is critical to your long-term success. You can have the best product or service around, but unless people know about it, you will be hard-pressed to sustain growth.

Fortunately, marketing has never been more accessible than it is now. As a senior entrepreneur, you have a plethora of easy-to-use tech tools at your disposal, and you can likely find other businesses and professionals who would like to partner with you on promotional projects. If you’re ready to give your company a boost, check out these tools from PRtoolfinder!

Don’t Make It Complicated

With so many marketing options today, it’s easy to complicate your strategy. But doing so will take away from the benefits of having so many tools and techniques available to you. Rather than making your marketing strategy complicated or investing a good portion of your profits into professional services, Zenbusiness suggests learning how to do the basics yourself.  There are numerous tools available and many that you can start with for free.

You might be surprised by how effectively you can promote your brand by using affordable tools and a minimal amount of know-how. For example, research your local market to see what your competitors are doing and how you can make your company stand out. Take time to zero in on your target market, and learn about what your customers and potential customers are looking for. And experiment with various marketing strategies such as print media, social media, email, etc.  If you’re just getting started with social, you can gain a lot of insights from

Put Energy into Your Brand

When it comes to marketing, nothing is more important than the branding you have in place. You must have an eye-catching logo that stands apart from others in your industry. Your logo should also reflect the product or services you specialize in, and you should find fonts and colors that compliment your logo. You also need a top-notch website, as it will serve as the center of all of your professional efforts. If you don’t have experience in creating a website, look to affordable, easy-to-use platforms like Squarespace and WordPress, which will allow you to create and manage a site on your own.

As previously mentioned, you will want to explore various marketing channels that can benefit your business. Don’t count out local marketing, especially if your business thrives on the local market. Creating flyers, brochures, and other print materials could help you build a reputation in your area. But be sure to invest in digital marketing like email, pay-per-click (PPC), and social media advertising.

Instagram is one of the best social media platforms for small businesses. Along with increasing brand awareness, you can use the platform to highlight your core values and mission, interact with customers, connect with others in the business community, and ultimately boost your bottom line. Programs like Adobe Spark can help you develop professional, inspiring stories for Instagram. All you have to do is choose an Instagram story template, which you can customize by changing the design, text, font type, and other elements.

Work With Other Businesses

Finally, you don’t have to go it alone as an entrepreneur. Be sure to leave room in your budget for outsourcing essential tasks. For instance, maybe you could hire an organization like 24-7 Press Release Newswire to tell your story to a broader audience and get essential news about your company out into the world. This service is affordable and it partners with Associated Press and Newswire.

You also might consider partnering with other companies for cross-promotions. Put time and energy into building relationships with other businesses and professionals to form partnerships. Offer discounts and promotional opportunities to your partners, and work together to develop projects for social media, podcasts, e-books, product bundles, and any other ideas you can come up with. You can even offer to guest write articles for each other’s websites!

Now is the time to take advantage of all the marketing tools and strategies at your disposal. Don’t get overwhelmed by the options. Come up with a simple marketing plan, focus on developing a solid brand, and look for opportunities to work with other organizations and individuals. In no time, you will be confidently building a business that stands the test of time.

Would you like to read more helpful content or view our extensive PR and marketing tool database? Visit today!

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