Volume 3, Issue 1 (Now Monthly) January 2026
The industry’s only tool database 100% focused on Public Relations Tools
Is it February already? Yes, almost!
The reason we went monthly was to keep this newsletter shorter for our readers! First, a bit of housekeeping:
- I promised the filters in January – and indeed they are available now for paid subscribers, but the free tier folk have to wait until February, apologies. Filter users will also need to register for a free account, but no payment info will be required. I will keep you posted!
- Just a reminder for paid subscribers, all pricing info reflected in database represent monthly pricing with more detail in the notes section and on each vendor’s website (most tools offer discounts when purchased annually.)
ICYMI – January Blogs
Vetted: The Journalist Network That Puts Media Opportunities in Your Inbox
Link Building Tools Moved to PRToolFinder’s SEO Category: Why We Made the Shift
Media Monitoring, reimagined for AI Search: Get to Know Otterly.ai
What’s new in PRToolFinder?
Tools Added to DB:
Influencer Marketing
- *InfluencerMarketing.ai (IMAI)
Media Monitoring
- ai (AI Search)
- BrandMentions
Social Media Monitoring & Analytics
- BrandMentions
Social Networks
- BlueSky (X alternative)
Tools Removed from DB:
Influencer Marketing
- *NinjaOutreach was an influencer outreach and link building platform widely used for influencer discovery and outreach. The company was acquired in March 2021 by The Content Marketing Group (TCM Group.) After acquisition, the product continued to operate and receive updates. It appears now that the assets could have been acquired by InfluencerMarketing.ai (IMAI) -when you click the pricing page of NinjaOutreach, you get a 404 error and the “contact us” button navigates to the IMAI website. We’ve removed NinjaOutreach from the database and added InfluencerMarketing.ai above.
Social Media Monitoring & Analytics
- Social Piper – No longer available, reason unknown.
PR Tool News
PRVIEW Launches AI-Powered Platform to Automate Events and Awards Programs for Marketing and Public Relations Professionals – And they are inviting new beta members!
Which social media marketing tool should you actually pick? (And why it matters more than you think) – George M Mathew in the London Daily News share what he thinks of some of the social media tools he’s used (all of which are in the db) and who each is ideal for (size of teams, etc.) If you’re looking….
How Will TikTok’s Algorithm Face Close Watch by US Ownership? Under TikTok’s new U.S.-majority ownership structure, the algorithm is no longer just a product feature. It has effectively become a regulated asset.
Deep Dive into Instagram Analytics: The Power Players Changing 2026 – Explore how Instagram analytics tools like Social Status, Metricool, and Sprout Social are reshaping the social media landscape for brands and influencers alike.
Anthropic’s Claude advances on more office worker tasks – On Jan 12 Anthropic unveiled Cowork, a new AI product designed to handle everyday office work with the same autonomy as its Claude Code vibe coding tool.
Beyond awareness: The top PR trends brands can’t ignore in 2026 – The role of PR is no longer limited to generating visibility. It has become a central component of comprehensive marketing strategies that shape perception, influence audiences, and drive outcomes.
New AI tool helps readers see how news stories shape perception – With the launch of News Lens, a free AI-powered tool by Impact News Today, readers can examine how news articles are written—what is emphasized, what is missing, and how language shapes perception. Can possibly be integrated into main stream media monitoring in future.
Sorry, we have a brief delay in rolling out the new Free Tool Filters
for our Free Tier users 🎯 February for sure!
Thank you for reading, and most of all, thank you for being a part of our PRToolFinder Community!
