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Muck Rack Acquires Ruepoint to Enhance its Media Intelligence Business

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Muck RackMuck Rack Aquires RuepointMuck Rack announced today that it has acquired has bought Dublin, Ireland-based Ruepoint.  The purchase follows the company’s acquisition of social media platform Keyhole in September 2024.  The deal became official on January 1.

Ruepoint, founded in 2017 and with about 68 employees, provides human-curated media and PR insights.  With this Muck Rack acquisition, it is expected that by combining Ruepoint’s expertise in content augmentation, measurement, and insights with Muck Rack’s data and AI-powered tools customers will be better positioned to monitor competitors, inform strategy and demonstrate PR’s impact on business outcomes.

Read the full press release here

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