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Muck Rack Acquires Keyhole: Expanding PR Capabilities with Social Listening Tools

By Gina

September 3, 2024

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A bullhorn image Muckrack acquires Keyhole

Muck Rack, a leader in public relations and communications management software, has made its first acquisition by purchasing Keyhole, a top social listening and analytics platform.  This strategic move, Muckrack’s acquisition of Keyhole, enhances Muck Rack’s capabilities by integrating real-time social media insights directly into its platform.

With this integration, PR and corporate communications teams can now monitor brand mentions, hashtags, influencers, and keywords across major social channels like Instagram, X (formerly Twitter), TikTok, YouTube, and Facebook—all within Muck Rack’s platform. This addition complements Muck Rack’s existing global media monitoring, which already covers more than 600,000 news sources daily.

Muckrack’s acquisition of Keyhole underscores Muck Rack’s commitment to providing comprehensive tools for PR professionals, enabling them to seamlessly blend social media insights with traditional media coverage. This expansion aims to empower communicators to anticipate crises, refine earned media strategies, and measure key social media KPIs. MuckRack appears in PRToolFinder‘s Media Contact Database, Media Monitoring, Media Suites, and now social media monitoring categories.

For more details on Muck Rack’s acquisition of Keyhole and its impact on the PR landscape, read the full press release here.

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