Volume 2, Issue 2 (Quarterly) June 2025
The Industry’s only tool database 100% focused on Public Relations Tools
We surveyed our newsletter readers and others in the PR community,
and we learned that you would really like us to create a free tier. So…
🌟 PRToolFinder is Introducing a new FREE tier next week 🌟
Just in time for that mid-year PR Tools Check up!
What’s new in PRToolFinder?
Removed from DB:
Podcast Recording Category:
- BlogtalkRadio was under PRT’s podcast recording category reaching listeners worldwide since 2006. They stopped operations in January but their sister company Spreaker is still operational and added to the database.
- Hipcast (closed) – podcast recording
Podcast Hosting:
- Podhoster – no longer available
Speaking Opps:
- Catchpole Speaking (we’ll keep an eye out if they go live again)
Social Media:
- Post (twitter, now X, alternative) – shutting down
Online Press Kits:
- TEK Group (Online press kits) – Discontinued (founder retired, now teaching)
Tools Added:
- HARO (Help a Reporter Out): Reintroduction of popular service under the original name (see announcement above). Note: The original creator of HARO, Peter Shankman, relaunched under the name SOS (Source of Sources). (Both can be found in the Journalist Networks Category)
- Spreaker – all-in-one podcasting platform (Podcast Recording Tools Category)
- Contributed Content Connection: A connection platform for contributed content, linking media outlets and expert sources. (Journalist Network Category)
- AI WIRE (Press Ranger): The first product specifically engineered to ensure your content becomes part of AI knowledge systems. (Newswires & Press Release Distribution Category)
- Zygnal Labs (Media Monitoring & Measurement)
- Presswire (UK): Presswire/’s distribution platform provides highly-effective targeting via their comprehensive Global Media Contact Database, Online Syndication and Wire Distribution. (Newswires & Press Release Distribution Category)
PR Tool News
- Adobe Introduces New AI-Powered Video Tools in Adobe Express for Intuitive Content Creation: ChatGPT Can Now Identify Photo Locations with Impressive Accuracy
- Cision Announces Sale of Help a Reporter Out (HARO) to Featured.com: The platform will return to the original approach and will be supported through advertising in the newsletter.
- Making a Press Release Distribution Decision – In this article we discuss what Mat Releases are and how they might fit in to a comprehensive PR Campaign.
- Onclusive launches new platform, Onclusive 360: A new self-service media monitoring platform for PR, communications and marketing professionals.
- Equiniti To Acquire Notified from West Technology Group: EQ and Notified will unite their complementary strengths to expand communications solutions that support clients from private companies preparing for growth to pre-IPO and beyond through the full corporate lifecycle.
- Meltwater Lauches Mira: Meet Mira 🤖 Mira is an AI teammate that you can use within the Meltwater to perform all of your regular tasks in the suite. Simply ask for whatever you need, in plain English, whether you want to set up a new search, build a report, or anything else, and Mira will get to work.
- Muck Rack is now doing Press Release Distribution! With Muck Rack’s new global Press Release Distribution, you can now manage your entire PR workflow all in one platform.
- com Acquires assets of Help A Reporter Out (HARO) from Cision: The stated goal is to preserve what made HARO great, while modernizing it for today’s media landscape. The service will be supported by advertising in the newsletter.
PR Trends
- Artificial intelligence platforms: Will they improve PR and communication roles, or will they take its place?
- Journalists Warn of an AI Takeover
- Upskilling for the AI Era: Essential Competencies for Modern PR Professionals
Thank you for reading, and most of all, thank you for being a part of our PRToolFinder Community!
