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PRToolFinder Adds Ten New Tools to Innovative PR Tech Tools Database

Bi-annual update Reflects Market Trends and AI Innovations

August 20, 2024 – Martinez, CA – PRToolFinder.com , the only online database dedicated to organizing tools specifically created for, or commonly used by, public relations professionals, announces the inclusion of ten tools that offer new AI and productivity features. The addition of AI in PR tools represents a significant adoption of AI in PR technology and product development.
“Whether you’re a Public Relations Pro or one of the 7.5 million businesses operating in the US today, time is money,” said Gina Milani, PRToolFinder founder. “By eliminating the time wasted searching for tools online, PRToolfinder saves PR professionals valuable time and ensures they’re evaluating (apples to apples) all of the tools that may deliver a competitive edge.”
Time is money infographic
A 2023 survey by Econsultancy found that only 5% of marketers describe their technology stack as completely “fit for purpose” highlighting the ongoing challenge marketers face in finding and effectively utilizing the right tools. “The associated hidden costs in terms of productivity and total cost of ownership are hard to measure,” Milani continued, “But they’re very real and depend on whether you are evaluating a complete set of tool options.”
As the Public Relations industry continues to transform, so do the tools that serve the market. This release focuses on the additions made to the database, although some tools were removed or updated due to name changes or acquisitions. Tools added include:
  • AccessWire: Named to PRDaily’s Hot Tech PR Tools -- added under the Newswires and Press Release Distribution and also the Media Suites category as it just launched its expanded suite of tools.
  • Later.com: Added to Social Media Management Tools.
  • Sprinklr: PR tool adds AI, sees increased productivity up to 40% – added to Social Media Management Tools as well as Social Media Measurement & Analytics.
  • Memo: An AI-powered tool - added to the Media Monitoring and Measurement category.
  • Press Loft: Introduced a press release distribution service in the US verticalized to the Home Décor Market and added to the PRT Newswire and Press Release Distribution category.
  • Source of Sources (SOS): Formerly “Help Every Reporter Out” - added to Editorial Calendar/Journalist Networks category
  • I Need a Speaker: Added to Speaking Opportunities/Thought Leadership category
  • PodPitch: Added to Podcast Search category
  • MyTelescope: Added to Market Research and Content Marketing categories
  • TrueScope: Added to Media Monitoring & Measurement category

New Category added - Podcast Hosting Providers

To keep PRToolfinder relevant and useful, categories reflect tool areas where PR practitioners and business people need to make decisions. The podcast hosting provider category complements the already existing podcasting search, and podcasting equipment categories.
Podcast hosting providers offer platforms where creators can upload, store, and distribute podcast episodes to various podcast directories and listeners. In the new Podcast Hosting Provider category, users can evaluate: Podomatic, Libsyn, Podbean, Transistor, Buzzsprout, and Simplecast.

With the addition of the new category and tools, the PRToolFinder database has 325 PR tools organized across 25+ categories. For more information about PRToolFinder membership and the PRToolFinder community visit www.PRToolFinder.com.

About PRToolFinder

PRToolfinder is an easy-to-use, membership-based online database 100% focused on public relations tools. Organized across over 25+ categories, the PRToolFinder database helps PR professionals, agencies, and businesses discover and evaluate tools that can help grow their business while saving hours of manual search time. With the addition of a new Consultant’s Directory and Collaboration Forum in 2023, PRToolfinder is creating the first online community focused on helping people share information and adopt the right Public Relations Tools to give them a competitive edge. Visit www.PRToolFinder.com for more information.

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