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Volume 1, issue 2 Quarterly — May 2024 |
| Welcome back to PRToolFinder’s “Observer” newsletter! We’re thrilled to deliver our second edition, packed with updates, enhancements, and trends from the world of PR tools. Let’s dive right in on what’s new and noteworthy.
Thank you for reading! |
Tool News:· While lightning might not strike twice, inspiration sometimes does, and Peter Shankman is out with HERO (Help Every Reporter Out), a new but familiar way to connect journalists with subject matter experts! (Looks like the name changed to SOS or “Source of Sources” but I don’t have the backstory. · Muck Rack Steps Up Earned Media Analysis Offer · Notified Extends Partnership with Canadian Investor Relations Institute; Affirming Commitment to Advancing Technology in IR · Hootsuite has agreed to acquire Talkwalker to expand its social media monitoring and analytics tools. · Onclusive reduces staff and replaces with AI (Onclusive acquired Critical Mention in 2022) · Is Google buying HubSpot? Rumor or not, here’s what you need to know · Propel announced a new AI-powered database, the first media database allowing PR Pros to build a media list using a prompt. · PRDaily’s PR Tech Hot List was announced this month. The first class of PR Tech Hot List honorees at a special awards ceremony in June, during the PR Daily Media Relations Conference in Washington, D.C. |
PR Trends:
- ICYMI-PRT Featured Blog: Media Monitoring & Measurement Begins with your Needs Assessment
- Are we about to see verticalization in the Newswire market?
- New AI Tool Lets you test whether politicians repeat false claims – Full Fact, a UK firm, has been expanding the rollout of a new AI-powered tool which enables a quicker way to ID online misinformation.
- New research from CoverageBook, reveals two thirds of PR Pros can’t prove their work helps their business or client.
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In the works:
We have a new PR Management Tools category being considered but so far I only have 1 tool identified. Some media suites that include useful management features, could qualifly for an additional listing, but what I’m really looking for are stand alone PR Management tools.
What does that mean? Well if there’s an accounting software that has been customized for PR specifically, that would qualify. Also PR-specific CRM applications might also qualify. PR Strategy/Program design tools qualify. So if you have a tool you think should be included, please shoot me a note! Guest blogs are also welcome!
Have a PR tool you think deserves a spotlight? Or perhaps some suggestions to make our newsletter even better? We’re all ears! Simply drop me a line by replying to this newsletter!
To Your Success!
