The US Chamber of Commerce recently published an insightful article on how AI is transforming small businesses. AI generative technologies represent a groundbreaking class of tools designed to create, mimic, or enhance content autonomously.

The article highlights thought-provoking ways any business can automate processes and deliver value, even after hours. While these tools aren’t specific to PR, mastering AI is essential for future success. PRToolFinder currently offers three AI-specific categories of tools that can transform your small business:

1. AI Generative Technologies – Language/Text-Based
Generative AI technologies for text are powerful tools that use natural language processing (NLP) models to create written content. These models analyze vast amounts of text data, enabling them to understand context, grammar, and semantics to produce coherent, contextually relevant text. I use these tools for research and brainstorming. Although they’re still evolving and don’t always deliver 100% accurate results, many PR professionals have already adopted them. Soon, these technologies will play a vital role in automating content creation, personalizing customer interactions, and helping with tasks like drafting emails, generating code, and composing articles.

2. AI Generative Technologies – Video
AI generative video tools are innovative platforms that simplify and enhance the video creation process, making it accessible even to beginners! These tools enable users to produce high-quality videos with minimal effort by automating various aspects of production. For example, you can input a pre-written script and receive an AI-generated video complete with voice narration options. You can even clone your own voice.  A  video on PRToolFinder was created using one of the tools in this category!  Pretty amazing technology!

3. AI Generative Technologies – Graphics
These AI generative technologies leverage advanced machine learning algorithms to create a wide range of visual content, including graphic images. They excel in interpreting and amplifying human creativity, helping design visual art and craft marketing materials. I’ve seen some impressive use cases in refining original ideas. However, this AI market segment raises ethical concerns around intellectual property, authenticity, and misinformation, so it’s essential to be mindful as a creator and producer. As AI generative technologies evolve, their impact on society and the economy is undeniable, offering both transformative potential and the need for responsible deployment.

In recent years, AI has significantly impacted small businesses. More than half (54%) have cited AI as a key factor in their growth, and nearly three-quarters believe that using AI tools internally could give them a competitive edge.

While many business owners currently use AI for tasks like content creation, marketing automation, and customer service via chatbots, new business use cases for this technology are emerging every day. Be sure to read the full article for three surprising ways AI could change how your small business operates!

Download our eBook—it includes a live link to the AI-TEXT category, allowing you free access. So why not take a look?