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Q3 2024 Observer Newsletter

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PRToolFinder Observer Newsletter Masthead Graphic

Volume 1, issue 3 Quarterly — August 2024

 

Wow’s it’s already End of Summer and Back to School!

Welcome back to PRToolFinder’s “Observer” newsletter! We’re excited to bring you the latest edition, brimming with exciting updates, innovative enhancements, and the hottest trends in PR tools. Get ready to discover what’s new and noteworthy in the world of PR!

Thank you for reading!

Tool News:

PR Trends:

Top 3 PR Trends in PR (Prowly)

  1. AI content generation (36%) What’s the PR world’s hottest trend right now?
  2. Data-driven PR (17.5%) Intuition comes with experience, but having concrete numbers to back up your strategy is key.
  3. AI for conducting research (12.9%) Have you ever thought of using AI to do a bit of research?

ICYMI:  Introducing AI-Driven Market Intelligence Based on Share of Search (MyTelescope)

PR Research:

PRToolFinder Database Adds & Moves:

Now in Editorial Calendar/journalist Networks (Tools moved): 

·    ProfNet (moved from speaking)

·    Qwoted (moved from speaking)

·    PR Leads (moved from speaking)

·    Vetted (new)

 

Media Monitoring & Measurement (Tools Added)

·    Truescope

·    ReportMule – Storytellers will love their “about page”

·    Mentionlytics – added to both Media Monitoring and Social Media monitoring categories.

Social Media Monitoring (Tool moved)

Burrell’s (see above) other services that will continue to be available via the Burrelles portal include its social media engagement tool, which help communicators track social media mentions of journalists as well as influencer and topic streams. Burrelles has been updated and moved to the Social Media Monitoring category in the PRToolFinder database.

Speaking Opps/Thought Leadership Category (Tools added): 

·    Speaker’s Office

·    I Need a Speaker, and

·    Scarlino Speaker Strategies

Video/TV Search Engines & Monitoring

PR TV Clips – Got your client on TV? Buy an individual broadcast clip for $50; mention PRToolFinder and get $20 off your first order

I need your help!

I’ve been thinking about adding a new category called “PR Management Tools” to PRToolFinder. However, the tools suggested so far aren’t uniform. For instance, there’s a fantastic tool called Anvil Ready. While it helps you prepare for an Anvil award, it does much more.

Anvil Ready simplifies the creation, implementation, and evaluation of communication plans. With it, you can create omni-channel communication plans, save and search them, build measurable objectives, schedule events, manage your budget, assign tasks, track progress, and evaluate outcomes.

I asked ChatGBT for a list of the top 15 “Public Relations Management Tools,” and each tool it came up with was already in the database serving a management function across various categories. To ensure I cover all important tools, I’d love to hear from you. If you know of any useful PR Management tools like Anvil Ready, please email me at gina@prtoolfinder.com.

Your input will help our entire industry!

To Your Success!

 

 

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