It’s getting hard to categorize ai-driven tools. Today’s emerging AI-tools, including MyTelescope that leverages share of search,  offer so many functionalities that we do not yet know how people will search for these tools, but PRToolFinder at least has established categories.

This intriguing new, IA-powered tool, MyTelescope, will appear in 2 PRToolFinder categories:  Market Research and Content Marketing.  These two categories are the most relevant to an audience focused on PR and communications, but MyTelescope can do so much more.

Finding Information with Generative Search

MyTelescope tracks, trends and compares search data across all three categories: Google (internet search), social media and Amazon (transactional).  They use data from 99,000 searches per second and have an 83% accuracy rate when compared to actual sales results. Invented in Stockholm, Sweden, MyTelescope has become quite popular in Europe. The company is now introducing this innovative product to the US market also to great success.

For the past four years, MyTelescope has focused on understanding market outcomes by analyzing Share of Search. This helps understand the trends driving sales and demand using advanced AI. Using MyTelescope, you can research market trends on topics such as the economy, climate change, product development, and branding to gain a comprehensive understanding of market dynamics.

With generative search, MyTelescope can help you find the right information you need to understand the market opportunities, risks, and outcomes you’re after. This makes even complex topics easier to understand so you can make informed decisions. One of the hardest things when researching search data is to understand if the keyword is the brand (Apple) or the Fruit (Apple). MyTelescopes AI helps pick the right keywords when creating your trend indexes. Also, it gives you the opportunity to sort out if a trend is positive or negative, giving you the ability to understand the consumer or internet sentiment for a topic.

Topic Snapshots

When you search a topic with MyTelescope, you get a snapshot with sub-topics and up-to-date information. This is powered by generative search and AI, using over 81 billion global searches, making it the world’s most comprehensive dataset for market trends.  MyTelescope leverages data from Google, social media, Amazon, Bing, and YouTube to analyze trends in interest, demand, and predict sales results and market share. It relies on the proven correlation between internet searches and future sales and market performance. For instance, a flavored water company can use MyTelescope to determine if a flavor like Rhubarb-Strawberry might be popular based on search trends.

Use Case: Content Development

MyTelescope also helps with content creation by finding trending topics and reducing content anxiety—a common issue for storytellers.  Since we’re focusing on PR tools, let’s look at how MyTelescope helps with content development:

• Get an overview of trending topics and potential opportunities based on keyword volume and trends.
• See what’s hot right now and spot opportunities with keyword trends.
• Build data-driven content strategies that work.
• Measure how well your content and communications perform.

The MyTelescope Dashboard

MyTelescope makes it easy to see insights and dive deeper into topics. The dashboard shows all your tracked topics. For example, you can compare brands like Nike, Adidas, Puma, Reebok, and Under Armor in one dashboard.

Pricing

MyTelescope pricing is based on the number of topics. A topic is data from a system-generated search. For example, a search for “Nike” is one topic. The company recommends tracking 15-20 topics per market. Each plan includes automatic monitoring, visualization, unlimited dashboards, campaigns, and users.

MyTelescope can be a useful tool for PR professionals and other communicators because it can help us understand market trends and consumer interest. This makes it easier to create effective content and strategies ensuring we keep ourselves (and our clients) ahead of the competition.

To compare tools in these categories, select a membership and start your analysis!