Volume 3, Issue 2 (Now Monthly) February 2026
The industry’s only tool database 100% focused on Public Relations Tools
The Free Tool / Free Trial Filters Are Here!
You asked — and we delivered.
Starting now (with a formal announcement coming in March), every
PRToolFinder user — including free-tier users — can instantly filter for tools that offer either a free version or a free trial.
No more guesswork.
Immediate visibility into budget-friendly options.
And that’s not all…
We’ve also launched a new homepage experience designed to make searching the database faster, easier, and more intuitive than ever.
What’s New for Free Users?
We’ve expanded access significantly. Free-tier users can now:
- Discover all tools within every category
- Use the new Free Version / Free Trial filters
- Read full, useful tool descriptions
That means more transparency, more usability, and more value — without a paywall.
A Quick Refresher on Membership Options
🔎 Guests / Free Tier Users
- Full tools list
- New filters (including Free Version & Free Trial)
- Tool descriptions
- No registration required
🚀 Premium Users
- Registration Required
- Everything above, plus:
- Pricing visibility
- Key feature breakdowns
- Access to the PRToolFinder Forum
🤝 PR Consultants: PR consultants can join our Consultants-Only Directory — currently free.
Simply email me directly for the join links.
The directory is publicly discoverable (no membership required to be found), and we’ll be promoting it much more actively in 2026. I recently highlighted both the PRToolFinder Community and the Directory during a webinar with a group of startups in San Francisco — and the response was terrific!
If you’re a consultant, now is the perfect time to join.
ICYMI – February Blogs
Feb 2: Media Monitoring, AI Search, and the Moment PR Tool Categories Started to Break
Feb 12: What AI Will Do for Public Relations Professionals Next?
Feb 20: AI, Fragmentation & Reconsidering Single-Source Media Monitoring
What’s new in PRToolFinder?
It’s not uncommon for some tools to appear in more than one category. Such is the case with two tools added this month. And sometimes new categories are added.
Next month we’re introducing a new category: AI Search! Otterly.ai was first, but now they have company and the industry is calling that category “AI Search.”
Podcastguests and Podmatch will appear in Journalist Networks and Podcast Search & Directories. They qualified for Journalist Networks because they are a “HARO-like” platform for podcasts specifically where you can get alerts on what type of guest pr subject matter experts podcast hosts are looking to hear from.
Useful platforms for both podcast hosts and thought leaders alike!
Tools Added to DB:
Gen AI Video
- Higgsfield.ai (used for short-form content creation for social channels & advertising)
Journalist Networks
- Podmatch.com (Automatically Matches Ideal Podcast Hosts & Guests for
Interviews)
- Podcastguests.com ((help podcasters find guests and experts get booked
on podcasts)
Podcast Search & Directories
- Podmatch.com (Automatically Matches Ideal Podcast Hosts & Guests for Interviews)
- Podcastguests.com (helps podcasters find guests and experts get booked on podcasts)
Social Media Monitoring & Analytics
- Podcastscan.fm (Podcast-Focused Monitoring & Intelligence)
- ListenNotes – (Tools for monitoring podcast mentions via alerts, building targeted lists etc.)
Social Media Management Tools
- Vista Social
Tools Removed from DB: None this month
PR Tool News & Trends
- Notified Launches AI Press Release Optimizer to Strengthen Corporate Narratives and Increase AI Citations: improves how releases are understood, cited and surfaced by AI answer engines.
- Sprout Social Launches AI-Powered Solutions and Expanded Reddit Partnership: New tools include Recruit, enableing brands to quickly launch creator application pages across any channel; and Trellis Monitoring Agent in NewsWhip that reimagines reputation management by autonomously surfacing early signals on high-stake content.
- Notified Adds Market Intelligence to IR Hub™ Making Earnings Call Preparation Easier
- FINTECH Circle Partners with JournoLink (UK) to Bring AI-Powered PR Tools to Fintechs
- Nasdaq and Notified Renew Partnership for Integrated Investor Communications
- 10 Must-Know Facts About Semrush in 2026: The Ultimate All-in-One SEO & AI Visibility Powerhouse Reviewed
- Women in PR North America and TVEyes Launch 2026 Media Intelligence Study to Elevate the Future of PR Leadership
- ACCESS Newswire Launches Free Education Platform as Research Reveals PR Students Feel Unprepared to Enter the Workforce
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Thank you for reading, and most of all, thank you for being a part of our PRToolFinder Community!
