We’re excited to Introducing NewsAI.co, the new addition of NewsAI.co to our Media Contact Database category. This tool is designed for PR professionals who want to build lists and send personalized pitches with ease. NewsAI.co debuted in February, and its founders aimed to solve two main problems for PR pros: keeping media contact lists up to date and sending personalized pitches to reporters.
Why NewsAI.co Solves Common PR Problems
Managing media lists in Excel is often a hassle. As one of NewsAI.co’s founders noted:
“Managing media lists in Excel format is ‘unwieldy and burdensome.’ They are easy to organize at first but hard to manage as your contact lists grow. Excel is not for PR workflows. It lacks features like social media integration or marking contacts when their emails bounce.”
NewsAI.co addresses these issues by creating a tool that simplifies media list and contact management.
Automatic Updates and Social Data Integration
NewsAI.co keeps your media lists up to date automatically. The tool uses social data from LinkedIn, Instagram, and Twitter to track changes in your contacts’ profiles. For example, if a contact changes jobs, NewsAI.co flags this and tries to find their new email address.
Stay Informed with Social Media and Blog Tracking
Another great feature of NewsAI.co is that it tracks what your contacts post on social media and blogs. All of this information is available on a single platform, making it easy for you to stay up to date with their work and craft personalized pitches.
Looking Ahead: Media Database Capabilities
Right now, NewsAI.co requires you to bring your own media contact list. Once uploaded, they’ll keep it updated for you. However, by the end of 2017, NewsAI.co plans to launch a media database that will allow users to build lists directly within the platform. If any fields in your list are blank, like social media profiles, the database will automatically fill in the missing information.
Check Out NewsAI.co’s Features and Pricing
To learn more about NewsAI.co’s features and pricing, visit their listing on PRToolFinder.com. This tool is a great addition to any PR professional’s toolkit, helping you manage media contacts more effectively and stay ahead in the fast-paced world of public relations.