We’ve just added a new category containing both paid AND free social media scheduling tools to the PRToolfinder database! A special thank you to Corina Manea for her article   last year listing her 8 free social media management tool finds. To demonstrate just how fast things change, two tools are already no longer with us.

Social media scheduling tools are essential for businesses and PR professionals aiming to maintain a consistent and impactful online presence. These platforms enable users to plan, create, and schedule content across multiple social media channels in advance, ensuring that posts are published at optimal times to engage target audiences.

By automating the posting process, businesses can allocate more time to strategic planning and audience interaction, rather than manual content management. Additionally, many scheduling tools offer analytics features, allowing users to monitor performance metrics and refine their social media strategies for improved engagement and reach.

Utilizing such tools not only streamlines workflow but also enhances the effectiveness of social media campaigns, benefiting both PR efforts and overall business objectives.

Of those that are, they didn’t all wind up in the new scheduling category. Talkwalker, for example, wound up in our Social Media Monitoring category, but the solution itself isn’t free. But but but…they DO have a free alert service that competes with Google Alerts! Talkwalker alerts – we gave that a separate listing since it’s FREE to make it easy to find. We listed it also in the general media monitoring category as well.

To sum up, we now have twelve tools in our Social Media Scheduling category.  If we’ve missed any, please do let us know!