Business Wire has just announced an interesting new integration with TrendKite that produces a new Press Release Performance Report eliminating the manual work of tallying up Google searches and researching readership. The new solution provides an easy way to showcase press release performance with data-driven insights and executive-facing reports that highlight earned media success.

Expectations for press release performance have changed with the rise of digital media and analytics. Companies now look beyond just media pickups and focus on online visibility, social media engagement, and SEO impact.

A strong press release should not only capture immediate media interest but also drive ongoing engagement by reaching target audiences directly. Success is measured through metrics like impressions, click-through rates, and conversions, giving businesses a clearer view of how the release supports their overall marketing and brand goals.

Business Wire’s partnership with TrendKite pairs best-in-class distribution and media measurement to offer unparalleled reach and performance with exclusive true-impact PR reporting.

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