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PRToolfinder.com Database Updates Reflect PR Market Changes and Trends

By Gina Milani

August 15, 2022

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man with bullhorn announcing PR Market Changes and Trends to the universe

PRToolFinder.com updates its database twice a year, typically in Q1 and Q3, to reflect PR Market Changes and Trends. As the industry evolves, so do the tools that support it. This release covers updates from Article Marketing to Market Research categories.

Article Marketing:
We removed two tools from this category: Article Sphere, a free article directory for submitting and syndicating content via RSS feeds, and Buzzle, an online platform for sharing original articles by authors and content creators.

Awards Programs:
Catchpole’s website is currently under construction. As one of the last awards directories, Catchpole provides valuable data on awards, including topics, deadlines, judging criteria, and nominating processes. We will update this category after further research on its status.

Blogging Tools:
Blog Studio was removed from the blog creation tools category as it is no longer in business. Links to tools like LiveJournal were also updated.

Blogger Lists becomes “LinkBuilding & Influencer Marketing Tools”:
When BlogDash closed, we adapted to market trends by renaming the Blogger Lists category to “LinkBuilding and Influencer Marketing Tools.” BlogDash was a media database designed to connect brands with the right bloggers for their campaigns. Now, all major media contact databases include blogs, simplifying blog pitching. New tools in this category include:

  • BuzzStream – Software for link building
  • BuzzSumo – The largest database of social engagement data
  • Respona – All-in-one digital PR and link-building software
  • Ninjaoutreach – Influencer marketing platform
  • Julius – Connects influencers with leading brands
  • OutreachZ – Platform for building authority backlinks
These updates keep PR professionals informed on the latest industry trends and tools.

Content Marketing:
This category saw minimal changes, with link corrections due to acquisitions.

Editorial Calendars & Journalist Networks:
JournoRequests (UK Media) was discontinued and integrated into a new UK-based media suite. The suite provides instant access to targeted, curated journalist requests sent directly to your inbox. Requests from broadcasters at national, regional, and trade outlets are also included.

The new Response Source service features a media database, direct journalist inquiries from top outlets, and a fast press release distribution service to UK media. Visit them at Response Source. West Corp (formerly Nasdaq and MyEdcals) was removed after its acquisition by Intrado, with products rebranded under Intrado.

Market Research:
“Compete” is no longer in business and has been removed from the database. Hoovers, now owned by Dun & Bradstreet, has an updated URL. The PIMS Database of Strategic Planning also has an updated URL but remains independent.

The Strategic Planning Institute’s PIMS (Profit Impact of Market Strategy) Program offers online, fee-based access to strategic tools like the ROI Report, which projects profitability, and the Market Share Change Report, which forecasts share gains or losses.

In business, time is money. PRToolFinder saves PR professionals hours by streamlining the search for tools and keeping them informed on acquisitions and updates.

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