I want to share a recent post by Nicole Shuman over at PR News.  It starts out, “Trying to plan out or refurbish a social strategy can seem overwhelming. Gone are the days where brands can set and forget a strategy for a year.”  it’s like a social platforms cheat sheet, and reminded me of a conversation I had some time ago with a start-up client. I asked him to share with me the company’s 5-year plan. The response was something like “How can you have a five-year plan when technology moves so quickly?” Good point.  

Social media is no different, but fortunately for us we do have useful guides like this handy Cheat Sheet that lays out each of the major social platforms like Facebook, Twitter, LinkedIn and Instagram and identifies for us the key differences while discussing also the outlier platforms like WeChat, Kik, TikTok, and WhatsApp .  It covers the pros and cons of each and which audiences they are most successful with.  It’s very useful and you should check it out!

Thanks for putting that together Nicole!