Volume 3, Issue 9 September 2026
The Discovery Platform for today’s PR Tech Ecosystem
Welcome to Fall!
Well, summer is officially over, and so is our current run of Just for Fun Fridays.
The finish line for our From Billboards to Bots: Marketing’s Wild Evolution series is a quick, entertaining trip through the big moments, breakthroughs and occasional oddities that shaped modern marketing and communications.
CATCH ME UP:
- Part 1: From Billboards to Bots: Marketing’s Wild Evolution
- Part 2: The Dawn of Computing—the 1950s
- Part 3: The 1960’s (and 70’s): Women flex their marketing muscles
- Part 4: 1980–Y2K: Marketing’s Big Bang
- Part 5: 2000-2010 – the Year the DOT-COM Bubble Burst
- Part 6: 2010–2015: Marketing Goes Mobile
- Part 7: The Algorithm Takes the Wheel
- Part 8: From Algorithms to AI
Now that school is back in session, we get back to the business of PR Tool Technology. We’ve added several important tools over the past couple of months the most recent of which is Magic Pitch – a new tool suite from the inventors of the popular PodPitch software.
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What’s New in PRToolFinder?
Tools Added:
Media Contact DBs, Podcast Search
PR Management Tools
- Onclusive added to this category based on new functionality announced
Tools Removed: None
PR Tool News & Trends
Précis AI Wants Policy Wonks — To help address AI accuracy in policy work, Précis AI today opened a beta for Willard, a federal advocacy AI that provides direct, sourced answers drawn from verifiable public records. Also: Willard Wants to Fix the AI Accuracy Problem in Federal Policy Work
Muck Rack Generative Pulse uses millions of real consumer AI interactions to help brands understand what audiences are actually asking AI– PR teams can measure AI visibility and perception based on what audiences are actually asking, rather than relying solely on hypothetical or brand-created prompts.
Muck Rack Launches Newsjacking Feature to Help Communications Leaders Proactively Shape the Conversation – Surfaces relevant opportunities with context on the story, why it matters to the organization and a suggested pitch angle
TVEyes Unlocks Nearly Two Decades of Historical Broadcast and Podcast Data to Fuel Next-Gen Enterprise Insights: Archive+, the new intelligence offering from TVEyes, transforms nearly two decades of global broadcast history and years of podcast content into searchable intelligence at extraordinary scale, encompassing billions of broadcast and podcast documents derived from hundreds of millions of hours of captured content.
Onclusive launches Unified Platform, connecting media monitoring, measurement and PR workflows: Onclusive, Europe’s largest media intelligence company and owner of Critical Mention, today announced the launch of a powerful new platform that brings together media monitoring, measurement and management capabilities into one integrated environment.
ACCESS Newswire Expands the Marketplace with Two New Partners: TVEyes and Listicle Liaison: Together, the partnerships give ACCESS customers a direct line to two coverage areas they haven’t been able to track or build inside their existing workflow: what’s said about them on air, and where they stand in the rankings and AI-generated recommendations that increasingly shape buying decisions.
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Did you know?
I scanning a recent Source of Sources email and was interested to see someone seeking expert commentary for a story about colleges starting up social media influencer degrees. I was (until now) unaware that there was now an actual degree for this! But, there is!
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