New Addition to Social Media Management Tools: Khoros
I made a “note to self” to add Spredfast and Lithium to the PRtoolfinder database and today discovered that they merged to create a new company called Khoros. The PR tools market changes quickly!
Khoros provides companies with one platform to manage all of their social media accounts and provides a dashboard, data and analytics on how social media posts are performing. It also uses artificial intelligence and machine learning to provide customers with insights into their social media accounts.
Their press release cites these differentiating factors resulting from the merger:
One platform, powered by connection
The unique combination of 1-to-1, 1-to-many, and many-to-many touchpoints in one platform, so enterprise brands can deliver the connected experience customers deserve.
Insights without limits
Analytics that allow for relentless performance improvements and breaking down silos through real-world benchmarking, shared ROI, and a connected customer profile.
Enterprise scale and agility
Technology that enterprises can trust that brings automation through AI and machine learning to your customer experience and the flexibility to create a solution tailored for your business.
Dedicated innovation and expertise
Over 15 years of best practices and partnership in this ever-changing space. With powerful workflows, content management, and brand protection, Khoros is singularly focused on innovating customer engagement with the world’s best brands. Most recently, our customer support team won the 2019 Stevie Award for Customer Service Team of the Year.