I’ve been thinking about adding an Influencer Marketing Tools category but am on the fence so I’m writing this blog to see if anyone will weigh in on if it’s really needed in PRToolfinder – is it a category with staying power and real value? My issue with some of the other tool directories is … Continue reading “Should PRToolfinder add an Influencer Marketing Category?”
Should PRToolfinder add an Influencer Marketing Category?
How one Chinese Research Firm Segments the Global PR Tools Market
The Digital Journal recently picked up a piece of news from QYResearch, a leading market research publisher and consulting company established in 2007 in Beijing, China. The release was announcing a new research report that caught my eye because there aren’t that many companies that research the global Public Relations Tools market, and I’m always … Continue reading “How one Chinese Research Firm Segments the Global PR Tools Market”
New (and Useful) Resources on the JungleBuzz Facebook Page for PR Pros!
At JungleBuzz, we’re committed to keeping our fellow PR Pros informed on the wealth of useful and expanding resources about our ever-changing field. In addition to the valuable information in the JungleBuzz database (and we encourage you check out it out, if you haven’t yet, by registering for free here), our social media sites provide … Continue reading “New (and Useful) Resources on the JungleBuzz Facebook Page for PR Pros!”
Content Marketing — what is it? should JB have a “content marketing” category?
When we started developing this database with the goal of saving PR folks time in “finding and evaluating” tools (which used to just include media database, monitoring and distribution,) I never could have imagined the profound implications of what’s happening as a result of the progressive collapse of the traditional “silos” of communications – Advertising, … Continue reading “Content Marketing — what is it? should JB have a “content marketing” category?”