A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
When I was in college at San Jose State, I was on track for an Advertising degree (with a concentration in journalism), and worked my senior year at the Spartan Daily campus newspaper. The Spartan Daily Advertising office was adjacent to where the journalism students were working, separated by a.. Continue reading
Have We Arrived at a Time when enabling Tech requires more mindshare than telling the actual Story? What SHOULD a Modern PR Tech Stack include When we think about major innovations in communication, we often think of singular people—Johannes Gutenberg and the printing press, Samuel Morse and the telegraph, Alexander.. Continue reading
AI isn’t just changing how public relations work gets done — it’s redefining what’s possible. When OpenAI released ChatGPT in late 2022, it offered a glimpse of the future. Tools like Anthropic’s Claude Opus 4.5 are now making that future tangible. In recent reporting, Axios leaders described building fully functional,.. Continue reading
Public relations is no longer a specialized function reserved for agencies or communications teams. They will remain the experts, but in 2026, PR skills are becoming a core business capability — one that every founder, executive, marketer, and knowledge worker needs to understand. Artificial intelligence has fundamentally reshaped how information.. Continue reading
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