A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
Tool School Preview: Week 8 – Media Contact Databases If you’ve only worked in PR over the last ten or fifteen years, it’s hard to imagine a world without searchable media databases. Need to find a healthcare reporter in Sacramento? Open a database. Apply a few filters. Export your list... Continue reading
It wasn’t that long ago that video was the one format PR teams almost always outsourced. You needed a camera operator, an editor, sometimes a studio. Video was expensive, slow, and required skills most communications professionals simply didn’t have. That’s no longer true. iPhones & social media started a new.. Continue reading
Last week we explored how PR pros are using easy design tools to create polished visuals without needing a graphic design degree. This week, we shifted to the other side of the content equation: the writing itself. Because if there’s one thing most communications teams are dealing with right now,.. Continue reading
Week 2: AI Generative Tools (TEXT) This week’s Tool School has been fun to work on since I love research and writing. PR has always been about words. The pitch. The press release. The statement. The strategy behind all of it. But here’s what’s changed: We’re now expected to produce.. Continue reading
Measurement has always been the uncomfortable conversation in PR. For decades the industry has wrestled with how to demonstrate value in terms that go beyond clip counts and advertising value equivalents. Progress has been made. Attribution modelling has improved. The connection between earned media and pipeline outcomes is better understood.. Continue reading
There is a moment that is becoming increasingly common in PR conversations. A client asks why a competitor keeps appearing in AI-generated summaries of their industry. The PR team has no immediate answer because nobody briefed them that this was now part of the job. They were doing solid traditional.. Continue reading
We recently wrote a blog about PR measurement but wanted to call your attention to another smart breakdown from MediaBistro. The article makes one thing clear: PR can no longer rely on impressions and clip counts to justify its value. As procurement teams and CFOs increasingly evaluate PR alongside paid.. Continue reading
Our narrative supported by data At the end of my last post, I left us with a bit of a cliffhanger. If PR is now growth infrastructure—influencing discoverability, credibility, and conversion—then the obvious next question is: OK… so how do we actually measure it? Not theoretically. But in a.. Continue reading
At the end of my last blog I was questioning whether PR was now actually becoming a kind of lead generation device. For most of my career, I have told clients something very clearly: Public relations is not a lead generation strategy, and You should not measure PR success by.. Continue reading
Ever wondered if your press release actually made a difference? Here at PRToolFinder, we have spent years helping PR teams cut through the noise and find the right tools to track real results. Measuring the success of a press release campaign is not just about counting headlines, it is about.. Continue reading
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