A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
I first added PodPitch to PRToolFinder in 2024; it was truly a ground breaking innovation and quickly became a popular tool. In that post I write, “It’s worth noting that PodPitch is currently the only PR tool for podcasts in the world that allows PR professionals to type in a.. Continue reading
Image via Magnific For local shop owners, solo operators, and family-run teams, small business recovery can feel like carrying yesterday’s losses while trying to reopen the doors today. Financial hardship doesn’t just drain cash; it drains focus, confidence, and the energy needed to make clear calls. Add business reopening.. Continue reading
Catch Me Up: Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s Part 3: The 1960’s (and 70’s): Women flex their marketing muscles Part 4: 1980–Y2K: Marketing’s Big Bang Part 5: 2000-2010 – the Year the DOT-COM Bubble Burst Part 6: 2010–2015: Marketing.. Continue reading
Catch Me Up: Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s Part 3: The 1960’s (and 70’s): Women flex their marketing muscles Part 4: 1980–Y2K: Marketing’s Big Bang Part 5: 2000-2010 – the Year the DOT-COM Bubble Burst By 2010, the.. Continue reading
Catch Me Up: Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s Part 3: The 1960’s (and 70’s): Women flex their marketing muscles Part 4: 1980–Y2K: Marketing’s Big Bang Y2K The new millennium was marked by the emergence of a group of.. Continue reading
Welcome back! If you missed part 1 of this fun filled journey into the history of marketing you can read it here. The Dawn of Computing—the 1950s The 1950s saw the systematization of telemarketing, and while this marketing tool still persists, it is much despised. On the other hand, a.. Continue reading
Tool School Preview: Week 8 – Media Contact Databases If you’ve only worked in PR over the last ten or fifteen years, it’s hard to imagine a world without searchable media databases. Need to find a healthcare reporter in Sacramento? Open a database. Apply a few filters. Export your list... Continue reading
It wasn’t that long ago that video was the one format PR teams almost always outsourced. You needed a camera operator, an editor, sometimes a studio. Video was expensive, slow, and required skills most communications professionals simply didn’t have. That’s no longer true. iPhones & social media started a new.. Continue reading
Last week we explored how PR pros are using easy design tools to create polished visuals without needing a graphic design degree. This week, we shifted to the other side of the content equation: the writing itself. Because if there’s one thing most communications teams are dealing with right now,.. Continue reading
Week 2: AI Generative Tools (TEXT) This week’s Tool School has been fun to work on since I love research and writing. PR has always been about words. The pitch. The press release. The statement. The strategy behind all of it. But here’s what’s changed: We’re now expected to produce.. Continue reading
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