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Propel: Media Database or PR Management Software? Both.

By Gina Milani

February 20, 2020

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This is a very interesting development in the media database category – although Israel-based Propel claims that they have created a new product category that does for PR what Marketo and Hubspot did for content marketing.  Propel calls this category PRM – Public Relations Management software; software that improves their workflow, results and also has … Continue reading “Propel: Media Database or PR Management Software? Both.”

Can subscription be integrated into an Open Podcasting, Cross Platform Ecosystem?

By Gina Milani

February 11, 2020

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I ran across an interesting article on NiemanLabs the other day.  It raises the issue that podcast fans listen across a bunch of different apps on a bunch of different platforms. How can a paid relationship between listener and show be translated into an experience within a specific app? Does the exchange of money doom … Continue reading “Can subscription be integrated into an Open Podcasting, Cross Platform Ecosystem?”

NetBase (Social Media Analytics) joins forces with Quid (AI-driven Text Analytics) as acquiring company

By Gina Milani

January 30, 2020

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NetBase an industry leader in social media analytics announced via PR Newswire that it will merge with Quid, a leader in AI-driven text analytics to create the next generation consumer and market intelligence platform. The platform will deliver contextual insights that reveal business trends from across all forms of structured and unstructured data. The two … Continue reading “NetBase (Social Media Analytics) joins forces with Quid (AI-driven Text Analytics) as acquiring company”

I added a Content Marketing Category in 2019 and Didn’t Tell Anyone!

By Gina Milani

January 3, 2020

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Happy New Year!  I was looking back at 2019 and the changes we made to PRtoolfinder and I realized “holy heck” I added a content marketing category and never told anyone!   I’ll start my year with an apology (now, sorry about that) and an announcement (at the end of this blog.)   If you work in … Continue reading “I added a Content Marketing Category in 2019 and Didn’t Tell Anyone!”