A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
Catch Me Up: Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s Part 3: The 1960’s (and 70’s): Women flex their marketing muscles Part 4: 1980–Y2K: Marketing’s Big Bang Part 5: 2000-2010 – the Year the DOT-COM Bubble Burst Part 6: 2010–2015: Marketing.. Continue reading
Catch Me Up: Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s Part 3: The 1960’s (and 70’s): Women flex their marketing muscles Part 4: 1980–Y2K: Marketing’s Big Bang Part 5: 2000-2010 – the Year the DOT-COM Bubble Burst By 2010, the.. Continue reading
Catch Me Up: Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s Part 3: The 1960’s (and 70’s): Women flex their marketing muscles Part 4: 1980–Y2K: Marketing’s Big Bang Y2K The new millennium was marked by the emergence of a group of.. Continue reading
Welcome back! If you missed part 1 of this fun filled journey into the history of marketing you can read it here. The Dawn of Computing—the 1950s The 1950s saw the systematization of telemarketing, and while this marketing tool still persists, it is much despised. On the other hand, a.. Continue reading
Tool School Preview: Week 8 – Media Contact Databases If you’ve only worked in PR over the last ten or fifteen years, it’s hard to imagine a world without searchable media databases. Need to find a healthcare reporter in Sacramento? Open a database. Apply a few filters. Export your list... Continue reading
It wasn’t that long ago that video was the one format PR teams almost always outsourced. You needed a camera operator, an editor, sometimes a studio. Video was expensive, slow, and required skills most communications professionals simply didn’t have. That’s no longer true. iPhones & social media started a new.. Continue reading
Last week we explored how PR pros are using easy design tools to create polished visuals without needing a graphic design degree. This week, we shifted to the other side of the content equation: the writing itself. Because if there’s one thing most communications teams are dealing with right now,.. Continue reading
Week 2: AI Generative Tools (TEXT) This week’s Tool School has been fun to work on since I love research and writing. PR has always been about words. The pitch. The press release. The statement. The strategy behind all of it. But here’s what’s changed: We’re now expected to produce.. Continue reading
Measurement has always been the uncomfortable conversation in PR. For decades the industry has wrestled with how to demonstrate value in terms that go beyond clip counts and advertising value equivalents. Progress has been made. Attribution modelling has improved. The connection between earned media and pipeline outcomes is better understood.. Continue reading
There is a moment that is becoming increasingly common in PR conversations. A client asks why a competitor keeps appearing in AI-generated summaries of their industry. The PR team has no immediate answer because nobody briefed them that this was now part of the job. They were doing solid traditional.. Continue reading
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