NetBase an industry leader in social media analytics
NetBase an industry leader in social media analytics
NetBase (Social Media Analytics) joins forces with Quid (AI-driven Text Analytics) as acquiring company
Cision continues buying spree – aquires Gorkana media database
Hot off their big announcement at the PRSA Conference Cision is once again making news announcing that it has acquired its London-based rival, Gorkana Group. Gorkana’s flagship software is designed to help companies track the impact of media coverage on the success of their brands, particularly in the financial services sector. The Gorkana Media Database … Continue reading “Cision continues buying spree – aquires Gorkana media database”
New Additions under Media Monitoring
Keeping the database current is a never-ending process – we are consistently making updates. The JungleBuzz blog is your primary source to follow the changes we’ve made. Here’s what’s new in the Media Monitoring Category. Metro Monitor: a comprehensive, cost effective, and easy to use media analysis service, which combines TV, radio, online news, and … Continue reading “New Additions under Media Monitoring”
Mashing up social media and media relations
There’s no disputing social media has transformed the way businesses communicate with customers. When used properly, it also can be a handy tool for nurturing relationships with journalists. Social media is designed to build relationships, but that rapport doesn’t just manifest itself out of thin air. It is far easier to connect with journalists online … Continue reading “Mashing up social media and media relations”