A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
Which Influencer Marketing Platform Is Right for Your Organization? Monday’s Tool School Deep Dive explored how influencer marketing has evolved from B2C’s celebrity endorsements into a strategic public relations discipline, this guide focuses on the practical question: Which influencer marketing tools should PR professionals actually evaluate? The answer depends less.. Continue reading
Tool School Week 6: Influencer Marketing Tools We’ve been doing a bit of reminiscing lately – old time clipping services last week; and now we’re recalling a time when public relations visibility relied almost entirely on traditional media. We pitched journalists. We landed interviews. We secured quotes in industry publications... Continue reading
In our Q4 PRToolFinder Observer newsletter, we announced a significant update to the PRToolFinder database: Link Building Tools have officially moved into the SEO category, leaving Influencer Platforms as the sole focus of the Influencer Marketing category. This change reflects how link building has evolved into a core SEO discipline,.. Continue reading
Back in September 2019, I wrote a blog post asking whether an influencer marketing category should be added to the PRToolfinder database. In that post, I identified the 11 most significant providers in this category, according to Forrester Research: Ahalogy, AspireIQ, Collective Bias, Influential, IZEA, Klear, Launchmetrics, Linqia, Mavrck, Octoly,.. Continue reading
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