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Any online newsroom that doesn’t work well on a mobile device is essentially useless

By Gina Milani

July 8, 2019

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PRNewsonline recently published a useful article reminding us how important it is to keep your online newsroom current. In a world flooded with information your online pressroom is not something you can just “set and forget.” It suggests that we view the newsroom as an aggregator and that this doesn’t mean all of your content …

Affordable, Mobile Online Press Room Tool!

By Gina Milani

July 11, 2014

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We find new tools in the oddest places. My nephew Callan, a classically trained trombonist, is planning a cool variety show tour this summer with his trombone quartet Skinny Lips and the Sound Malfunction (SLSM.)  He asked me to help him with publicity and sent me the link to his website, online press kit, and …

Online Press Rooms

By Gina Milani

October 4, 2012

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Online press rooms are specialized distribution services for trade shows and net-oriented news and information.  Because they are digital and networked, news items or entire press kits for visiting journalists can be accessed and tracked. Access tracking tells you and your clients which editors have retrieved information, and journalists appreciate their ease of access to …