A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
If you have ever searched for a client in ChatGPT and watched a competitor appear instead, you already understand the problem. Getting clients cited in AI search is becoming one of the most important and least discussed challenges in PR right now. The coverage exists. The placements are solid. But.. Continue reading
Our narrative supported by data At the end of my last post, I left us with a bit of a cliffhanger. If PR is now growth infrastructure—influencing discoverability, credibility, and conversion—then the obvious next question is: OK… so how do we actually measure it? Not theoretically. But in a.. Continue reading
I’ve been reading a lot lately about how AI is affecting traditional media monitoring practices. Let’s start with what we know. AI is accelerating content production Media outlets are shrinking Audiences are fragmenting across platforms Yet many PR teams are still relying on single-source media monitoring. That’s increasingly a risk,.. Continue reading
In Part 1 of this series, we explored why Otterly.ai doesn’t neatly fit the traditional definition of PR media monitoring and why that mismatch matters in an era increasingly shaped by AI search and large language models. In this second installment, I want to step back and examine the broader.. Continue reading
Otterly.ai is now officially listed in the PRToolFinder database, and while we’ve placed it in the Media Monitoring category, it immediately raises an important question: Does this tool really fit the traditional definition of PR media monitoring? No, and that’s exactly why it matters. Otterly.ai represents a new and emerging.. Continue reading
It’s no secret that today media mentions move faster and across far more channels than ever before. That means for PR professionals, even at smaller companies, having a strong media monitoring and measurement strategy isn’t just a “nice to have.” It’s really mission-critical. At PRToolFinder, we’ve pulled together a comprehensive.. Continue reading
We mentioned this in our Q3 newsletter, but this significant move deserves more coverage. It signals the continued convergence of media monitoring, social management, and AI-driven insights. NewsWhip, in PRToolFinder’s Media Monitoring category, is a Dublin-based media intelligence platform. It is known for tracking millions of news and social signals.. Continue reading
Sprout Social, a leading social media management and analytics platform, has officially acquired NewsWhip, the AI-powered media intelligence company. Both companies are in the PRToolFinder database (Sprout Social in Social Media Management & Scheduling, and NewsWhip in both the Media Monitoring/Measurement and Social Media Monitoring & Analytics categories. The new.. Continue reading
Monitoring media today goes beyond tracking ROI—it’s about defending your brand’s voice and reputation across text, audio, and video. Why Multimedia Monitoring Means Business Text-based mentions are no longer enough. Pendulum steps up by mining threats and narratives embedded within audio, video, and images—sources many platforms overlook. As conversations spread.. Continue reading
The PRToolFinder tools database is updated regularly, and occasionally I like to highlight tools that take a different approach. One such tool redefining media metrics in the media monitoring and measurement category is Memo.co. After a recent demo, I’ve added Memo to both the media contact database and market research.. Continue reading
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