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LexisNexis now offers a full suite of Media Intelligence Plus a Codie award-winning NewsDesk Content Search & Discovery Solution

By Gina Milani

June 28, 2019

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I recently had an opportunity to catch up with LexisNexis and was particularly interested in hearing what was new with their Newsdesk product. Lexis is the legal part of their business, and Nexis is the News part. Newsdesk was a product that came with the Moreover technology acquisition and expanded the existing LexisNexis data sources … Continue reading “LexisNexis now offers a full suite of Media Intelligence Plus a Codie award-winning NewsDesk Content Search & Discovery Solution”

PressRush Media Contact Database: A Focus on Online Media Only

By Gina Milani

March 28, 2019

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Another media database? Yes but with a twist. The difference between PressRush and the other tools, according to their website, is that instead of trying to cater to every PR and marketing need under the sun, PressRush is laser-focused on online media outreach. It’s this focus which makes PressRush different. Their stated mission is to … Continue reading “PressRush Media Contact Database: A Focus on Online Media Only”

Cision Acquires TrendKite

By Gina Milani

January 25, 2019

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. In an ever-evolving PR tools environment, Cision has announced that it has acquired Austin Texas-based, Digital PR platform provider TrendKite. The TrendKite technology leverages artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic, and business outcomes. Always a challenge for public relations is quantifying the … Continue reading “Cision Acquires TrendKite”

TrendKite Merges with Union Metrics & Insightpool!

By Gina Milani

July 7, 2018

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TrendKite CEO Erik Huddleston has written an extensive blog on the genesis behind the decision for TrendKite to merge with these two companies which is well worth your time reading. Apparently, they’ve been spending the past few years redefining what PR and Communications solutions should look like as earned media digitally converges with paid, owned, … Continue reading “TrendKite Merges with Union Metrics & Insightpool!”