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Muck Rack joins Media Databases and Media Monitoring Tools

By Gina Milani

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I was surprised to discover that Muck Rack had never been added to the PRtoolfinder database as I’ve been aware of it for many years.  It originally started as a media database of what journalists were sharing on twitter and has transitioned to include important features of a CRM (customer relationship management) system that also … Continue reading “Muck Rack joins Media Databases and Media Monitoring Tools”

LexisNexis now offers a full suite of Media Intelligence Plus a Codie award-winning NewsDesk Content Search & Discovery Solution

By Gina Milani

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I recently had an opportunity to catch up with LexisNexis and was particularly interested in hearing what was new with their Newsdesk product. Lexis is the legal part of their business, and Nexis is the News part. Newsdesk was a product that came with the Moreover technology acquisition and expanded the existing LexisNexis data sources … Continue reading “LexisNexis now offers a full suite of Media Intelligence Plus a Codie award-winning NewsDesk Content Search & Discovery Solution”

PressRush Media Contact Database: A Focus on Online Media Only

By Gina Milani

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Another media database? Yes but with a twist. The difference between PressRush and the other tools, according to their website, is that instead of trying to cater to every PR and marketing need under the sun, PressRush is laser-focused on online media outreach. It’s this focus which makes PressRush different. Their stated mission is to … Continue reading “PressRush Media Contact Database: A Focus on Online Media Only”

Cision Acquires TrendKite

By Gina Milani

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. In an ever-evolving PR tools environment, Cision has announced that it has acquired Austin Texas-based, Digital PR platform provider TrendKite. The TrendKite technology leverages artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic, and business outcomes. Always a challenge for public relations is quantifying the … Continue reading “Cision Acquires TrendKite”