A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
The craft of pitching has not died. But the environment it operates in has changed enough that approaches built five years ago are producing noticeably weaker results today. Understanding how to pitch journalists in 2026 means understanding what has shifted in newsrooms, how journalists are using AI tools to manage.. Continue reading
Muck RackMuck Rack announced today that it has acquired has bought Dublin, Ireland-based Ruepoint. The purchase follows the company’s acquisition of social media platform Keyhole in September 2024. The deal became official on January 1. Ruepoint, founded in 2017 and with about 68 employees, provides human-curated media and PR insights... Continue reading
Dazzle, the first AI-powered, chat-based PR software, officially launched last week and promises to be a transformative development in the media contact database space. With cutting-edge AI technology at its core, Dazzle enables PR teams to effortlessly identify the best journalists, podcasters, and media outlets for their stories. At the.. Continue reading
Since first reporting on Propel back in 2020, this tool has continued to grow in value for PR professionals. Originally, we categorized it as a media contact database, but as we’ve added a new PR Management Tools category, Propel now fits squarely into all three categories. It offers a comprehensive.. Continue reading
What is Just Reach Out? Just Reach Out makes it easy for solopreneurs and small business to do their own PR without having to shell out a ton of money. It’s an exciting story and a very cool tool that’s been around for about 10 years. In 2014, Dmitry Dragilev.. Continue reading
It isn’t every day that we get to announce a new Low-Cost Media Database but if you’re a small agency, a nonprofit organization, or an independent consultant you’re going to welcome this news. We all know securing media coverage can often feel like an uphill battle; getting your story in.. Continue reading
This week, Cision unveiled its new AI-Powered CisionOne platform which is a cutting-edge media monitoring and outreach solution. It’s designed to revolutionize the PR and communications landscape. Initially launched in the UK, the AI-Powered CisionOne offers real-time, in-depth media insights. This enables PR professionals to track relevant news, analyze trends,.. Continue reading
The best things in life are free and Muckrack’s handy tool, Who Shared My Link, is available for free on MuckRack.com and does all the searching for you. Simply enter any URL into the WSML search box and instantly find out how many times it was shared, and which.. Continue reading
A new PR Management Tool hits the scene. This is a very interesting development in the media database category – although Israel-based Propel claims that they have created a new product category that does for PR what Marketo and Hubspot did for content marketing. Propel calls this category PRM.. Continue reading
Be the first to know about new PR tools and exclusive membership offers by signing up for our quarterly PRToolFinder OBSERVER Newsletter. Stay current, subscribe today!
