A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
Earlier this week in our Tool School Week 8 Deep Dive, we explored how media contact databases have evolved from shelves lined with printed directories to today’s AI-powered relationship intelligence platforms. If you missed it, you can read the Deep Dive here. One of the biggest takeaways was that while.. Continue reading
Last week, we looked back at the remarkable evolution of media contact databases—from the days of printed directories and agency libraries to today’s searchable online platforms powered by artificial intelligence. Along the way, one thing became clear: while the technology has changed dramatically, successful media relations has never been about.. Continue reading
Tool School Preview: Week 8 – Media Contact Databases If you’ve only worked in PR over the last ten or fifteen years, it’s hard to imagine a world without searchable media databases. Need to find a healthcare reporter in Sacramento? Open a database. Apply a few filters. Export your list... Continue reading
PRToolFinder was created not only as a resource for PR Professionals seeking tools, but also as a centralized resource for all of the valuable PR tools (many of them hidden gems) available to help us be successful. That’s why we created our eight-week PR Tool School program, so while you.. Continue reading
The craft of pitching has not died. But the environment it operates in has changed enough that approaches built five years ago are producing noticeably weaker results today. Understanding how to pitch journalists in 2026 means understanding what has shifted in newsrooms, how journalists are using AI tools to manage.. Continue reading
Muck RackMuck Rack announced today that it has acquired has bought Dublin, Ireland-based Ruepoint. The purchase follows the company’s acquisition of social media platform Keyhole in September 2024. The deal became official on January 1. Ruepoint, founded in 2017 and with about 68 employees, provides human-curated media and PR insights... Continue reading
Dazzle, the first AI-powered, chat-based PR software, officially launched last week and promises to be a transformative development in the media contact database space. With cutting-edge AI technology at its core, Dazzle enables PR teams to effortlessly identify the best journalists, podcasters, and media outlets for their stories. At the.. Continue reading
Since first reporting on Propel back in 2020, this tool has continued to grow in value for PR professionals. Originally, we categorized it as a media contact database, but as we’ve added a new PR Management Tools category, Propel now fits squarely into all three categories. It offers a comprehensive.. Continue reading
What is Just Reach Out? Just Reach Out makes it easy for solopreneurs and small business to do their own PR without having to shell out a ton of money. It’s an exciting story and a very cool tool that’s been around for about 10 years. In 2014, Dmitry Dragilev.. Continue reading
It isn’t every day that we get to announce a new Low-Cost Media Database but if you’re a small agency, a nonprofit organization, or an independent consultant you’re going to welcome this news. We all know securing media coverage can often feel like an uphill battle; getting your story in.. Continue reading
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