It’s not just PR pros who are now feeling the pressure of the CSuite to prove how they’re moving customers through the purchase funnel. Marketers have been under this pressure since marketing became a thing. They’re also always on the hunt for tools that are going to help them make the most relevant social data … Continue reading “New from Netbase: 2019 Global Social Media Market Survey Report”
New from Netbase: 2019 Global Social Media Market Survey Report
For Blogs Only – New Category Featuring Blogger Contact and Engagement Tools
Social media tools, like Google +, Facebook, Twitter, Pintrest, etc., may be the cool kids on the block playing a front and center role in your PR strategy. Identifying ways to engage the blogosphere should not be neglected – especially if you’re trying to reach a targeted readership interested in a specific subject. Blogs focused on … Continue reading “For Blogs Only – New Category Featuring Blogger Contact and Engagement Tools”
Mashing up social media and media relations
There’s no disputing social media has transformed the way businesses communicate with customers. When used properly, it also can be a handy tool for nurturing relationships with journalists. Social media is designed to build relationships, but that rapport doesn’t just manifest itself out of thin air. It is far easier to connect with journalists online … Continue reading “Mashing up social media and media relations”
Managing Community? Useful tools to make community management a piece of cake…
It’s hard to deny that the advent of social media has forced an evolution in PR. Some in the field see this as a natural and inevitable evolution for the industry – and so, as a PR pro it is important to know how to integrate social media strategies and manage online community activities. Last … Continue reading “Managing Community? Useful tools to make community management a piece of cake…”