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Appearing in 4 Categories – This Hidden Gem: “Just Reach Out” DIY PR Tool for Businesses & PR Pros Alike!

By Gina Milani

June 18, 2024

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What is Just Reach Out? Just Reach Out makes it easy for solopreneurs and small business to do their own PR without having to shell out a ton of money. It’s an exciting story and a very cool tool that’s been around for about 10 years. In 2014, Dmitry Dragilev started Just Reach Out to … Continue reading “Appearing in 4 Categories – This Hidden Gem: “Just Reach Out” DIY PR Tool for Businesses & PR Pros Alike!”

Farewell HARO, Hello Connectively

By Gina Milani

April 17, 2024

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In September 2023, I attended one of PRSA IPA (Independent Practitioner’s Alliance) excellent business building webinars (disclosure, I am a proud member) that featured Peter Shankman; entrepreneur, journalist, author and creator of Help a Reporter Out.  It got me reminiscing about when HARO, as it became known, first came on the scene.  It was not … Continue reading “Farewell HARO, Hello Connectively”

PRToolfinder.com Database Updates Reflect Market Changes and Trends

By Gina Milani

August 15, 2022

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As the PR Profession Continues to Transform, so too do the Tools they Use PRtoolfinder.com typically updates its database twice a year usually in Q1 and Q3 of the calendar year. As the PR industry continues to transform, so do the tools that serve the market. This release focuses on changes made to categories from … Continue reading “PRToolfinder.com Database Updates Reflect Market Changes and Trends”

Updates to the Editorial Calendars & Journalist Networks Category

By Gina Milani

July 7, 2021

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Twice a year, PRToolfider updates its database of tools.  Two changes have been made to the Editorial Calendar and Journalist Networks category.  JournoRequests (UK Media) has announced that its present service will be shutting down in August 2021 as the company refocuses their efforts on a newly imagined offering.  JournoRequests, launched in 2015, became part … Continue reading “Updates to the Editorial Calendars & Journalist Networks Category”