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Muck Rack, a leader in public relations and communications management software, has made its first acquisition by purchasing Keyhole, a top social listening and analytics platform. This strategic move, Muckrack’s acquisition of Keyhole, enhances Muck Rack’s capabilities by integrating real-time social media insights directly into its platform. With this integration,.. Continue reading
Since first reporting on Propel back in 2020, this tool has continued to grow in value for PR professionals. Originally, we categorized it as a media contact database, but as we’ve added a new PR Management Tools category, Propel now fits squarely into all three categories. It offers a comprehensive.. Continue reading
. Cision has acquired TrendKite in our ever-evolving PR tools environment. Austin-based TrendKite is the creator of technology that leverages artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic, and business outcomes. Always a challenge for public relations is quantifying the.. Continue reading
I recently had an opportunity to catch up with LexisNexis. I was particularly interested in hearing what was new with their Newsdesk product. Lexis is the legal part of their business, and Nexis is the News part. Newsdesk was a product that came with the Moreover Technology acquisition. LexisNexis expanded.. Continue reading
Enhancing Your PR Strategy with Muck Rack Muck Rack joins Media Databases and monitoring category. I was surprised to discover that Muck Rack had never been added to the PRToolfinder database, despite being familiar with it for many years. Initially, MuckRack started as a media database focused on what journalists.. Continue reading
Recently, I received an email that shed some light on Bulldog Reporter MediaPro and changes involving the Bulldog and MediaPro brands. It appears that the Bulldog Reporter MediaPro brands have been reintroduced by Innodata and its subsidiary, MediaMiser, as part of a new acquisition called Agility. MediaMiser is a leader.. Continue reading
Notified, a new media suite, is a discovery made at PRSA’s International Conference in San Diego this year. I saw the demo of their super cool new tool called Notified. If I had not made a demo appointment in advance, I surely would have been drawn in by their.. Continue reading
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