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Muck Rack joins Media Databases and Media Monitoring Tools

By Gina Milani

November 21, 2019

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I was surprised to discover that Muck Rack had never been added to the PRtoolfinder database as I’ve been aware of it for many years.  It originally started as a media database of what journalists were sharing on twitter and has transitioned to include important features of a CRM (customer relationship management) system that also … Continue reading “Muck Rack joins Media Databases and Media Monitoring Tools”

LexisNexis now offers a full suite of Media Intelligence Plus a Codie award-winning NewsDesk Content Search & Discovery Solution

By Gina Milani

June 28, 2019

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I recently had an opportunity to catch up with LexisNexis and was particularly interested in hearing what was new with their Newsdesk product. Lexis is the legal part of their business, and Nexis is the News part. Newsdesk was a product that came with the Moreover technology acquisition and expanded the existing LexisNexis data sources … Continue reading “LexisNexis now offers a full suite of Media Intelligence Plus a Codie award-winning NewsDesk Content Search & Discovery Solution”

Navigating the blogosphere

By Gina Milani

September 3, 2016

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We all know engaging the blogosphere is a critical component of any communications / PR strategy. Without a web-based blogger strategy, a communications campaign will miss out on reaching key and reputable influencers. It can seem like an overwhelming task to identify and build relationships with bloggers in addition to the traditional media – there … Continue reading “Navigating the blogosphere”

What ever happened to Bulldog Reporter’s Beloved MediaPro?

By Gina Milani

July 18, 2016

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It has been hard to determine, but based on an email received recently leveraging the Bulldog and MediaPro brand, it appears it’s been re-released by Innodata and its subsidiary MediaMiser and folded in to a new acquisition called Agility. MediaMiser is a leading provider of media monitoring and analysis software and services. Agility is a … Continue reading “What ever happened to Bulldog Reporter’s Beloved MediaPro?”