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Month: July 2019

An online newsroom that doesn’t work well on a mobile device is essentially useless

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PRNewsonline recently published a useful article reminding us how important it is to keep your online newsroom current. In a world flooded with information your online pressroom is not something you can just “set and forget.” It suggests that we view the newsroom as an aggregator. And, that this doesn’t.. Continue reading

New Study: In an increasingly fragmented media market – who to pitch?

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One of June’s top stories in PRNews Online was an article demonstrating how the media landscape was becoming more fragmented. Reviewing data in the recently published Global Journalism Report 2019, the author observes the media landscape continues to fragment, with the lines continuing to blur between reporters, bloggers, freelancers, and.. Continue reading

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