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I recently read a useful article by Tech Journalist, Linda Rosencrance – Top 5 Digital Marketing Channels to Generate Sales in 2024 and How to Use Them. One of the areas she covers is Podcasting – which has become an important element in Public Relations. In her article she emphasizes,.. Continue reading
Help Every Reporter Out! As a follow-on to my first post this morning, I learned that Peter Shankman has cut to the chase and is first to go back to the basics of his original creation: Introducing Help Every Reporter Out! Yes, wow! Hello Hero! Read more about it on.. Continue reading
Farewell HARO. In September 2023, I attended one of PRSA IPA (Independent Practitioner’s Alliance) excellent business building webinars (disclosure, I am a proud member) that featured Peter Shankman; entrepreneur, journalist, author and creator of Help a Reporter Out. It got me reminiscing about when HARO, as it became known, first.. Continue reading
Photo Credit: Pexels Guest Blog: Marcus Lansky, CEO Abilitator As a small business owner, taking the reins of your own marketing (DIY Marketing) is not just empowering—it’s essential. In today’s fiercely competitive market, standing out is more crucial than ever, but it can be challenging to do so even with.. Continue reading
The world of Generative AI (genAI) is presenting the Public Relations (PR), Advertising, and broader communications industry with transformative opportunities. Generative AI gives advertising and PR new opportunities. As we navigate this pivotal moment, the industry is undergoing significant shifts that promise to revolutionize production costs, campaign timelines, and media.. Continue reading
As a PR consultant, you understand the need to stand out in a crowded marketplace. Yet, many consultants struggle to articulate their unique value proposition and target their ideal clients effectively. In today’s competitive landscape, embracing a niche can be the key to unlocking your business’s full potential, especially when.. Continue reading
For those unfamiliar with a blog roll, it’s a curated collection of links to other blogs or websites that we believe PRToolFinder users would find invaluable. I personally think Social Media Examiner is a fantastic resource. Given that I live in a PR-centric world, it’s surprising to realize not everyone.. Continue reading
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