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Month: November 2025

The Rise of GenAI Video: What PR Pros Need to Know going in to 2026

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Last year, we introduced a brand-new category to the PRToolFinder database: AI Text-to-Video. It was new, exciting, a little experimental — and full of possibility. And then the industry detonated. In Week 4 of our Tool School we examine what’s changed and provide an expanded list of GenAI tools that.. Continue reading

Tool School Week 3: Making Sense of Press Release Distribution in the Age of AI

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How to think differently about newswires, syndication, and answer-engine optimization If you’ve ever wrestled with deciding where and how to send your press release, you’re not alone. Choosing between a wire service, an online-only platform, or a content syndication partner can feel like trying to hit a moving target—because it.. Continue reading

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