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The Rise of GenAI Video: What PR Pros Need to Know going in to 2026

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Last year, we introduced a brand-new category to the PRToolFinder database: AI Text-to-Video. It was new, exciting, a little experimental — and full of possibility. And then the industry detonated. In Week 4 of our Tool School we examine what’s changed and provide an expanded list of GenAI tools that.. Continue reading

Tool School Week 3: Making Sense of Press Release Distribution in the Age of AI

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How to think differently about newswires, syndication, and answer-engine optimization If you’ve ever wrestled with deciding where and how to send your press release, you’re not alone. Choosing between a wire service, an online-only platform, or a content syndication partner can feel like trying to hit a moving target—because it.. Continue reading

Media Monitoring & Measurement Tools: What changed in 2025 — and what to look for as you assess your needs in 2026

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It’s no secret that today media mentions move faster and across far more channels than ever before. That means for PR professionals, even at smaller companies, having a strong media monitoring and measurement strategy isn’t just a “nice to have.” It’s really mission-critical. At PRToolFinder, we’ve pulled together a comprehensive.. Continue reading

🎙️ Choosing the Right Podcast Recording Tool

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This post is the first in our new Tool School campaign—a weekly series of short videos and companion blogs that highlight a specific category of tools and showcase 2-3 representative tools across our 29 categories. If you learned a thing or two during our Summer Social series, you’ll love Tool.. Continue reading

Customize & Brand Your Short-links! Bitly’s Flavorful Upgrade for PR Pros

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If there’s one thing we can all agree on, it’s that tacos make everything better. And according to Bitly, tacos and links actually have a lot in common. Just like tacos, Bitly links have evolved far beyond the classic version. Sure, they’re small and satisfying, but now you can customize.. Continue reading

Announced in Summer, but ICYMI…. Sprout Social Acquired NewsWhip: A Smart Move Toward Unified Media and Social Intelligence

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We mentioned this in our Q3 newsletter, but this significant move deserves more coverage. It signals the continued convergence of media monitoring, social management, and AI-driven insights. NewsWhip, in PRToolFinder’s Media Monitoring category, is a Dublin-based media intelligence platform. It is known for tracking millions of news and social signals.. Continue reading

How AI Generative Tools Are Transforming PR: Video, Graphics & Language Technologies You Need to Know

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David Baldwin, Contributor Artificial intelligence isn’t just a tech trend — it’s a powerful ally for PR and communications professionals; AI generative tools are transforming PR. From generating visuals to writing copy to editing video, AI generative technologies help teams produce high-impact content quickly, consistently, and creatively. This week in.. Continue reading

Amplify Your Voice with Speaking Opportunities and Thought Leadership

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Teshieria Bradford, Contributor In today’s competitive business environment, visibility and credibility are everything. One of the most powerful ways to stand out is through speaking opportunities and thought leadership. Whether it’s stepping onto a stage at an industry convention, sharing insights on an expert panel, or being quoted in a.. Continue reading

Website & Blog Development Tools – Building Your Digital Home Has Never Been Easier

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Why are website and blog development tools essential for PR professionals and small businesses? Whether you’re a PR consultant ready to launch your own agency, a small business owner building credibility, or a creative professional starting a blog, having a website is no longer optional—it’s your digital home base. Why.. Continue reading

Market Research Tools: Why They Matter for PR and Business Strategy

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Market Research Tools: Why They Matter for PR and Business Strategy The term itself is a bit intimidating. But any organization offering a product or service needs to stay aware of its marketplace. For PR professionals, business leaders, and analysts, market research is the compass that ensures strategy is rooted.. Continue reading

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