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How To Write A Press Release That Gets Picked Up (Writer Secrets)

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Ever wonder why some press releases get picked up everywhere while others vanish without a trace? Crafting a press release that gets picked up is not just about writing, it is about understanding what journalists actually want and how media coverage really works. In this guide, you will learn how.. Continue reading

When Is The Best Time To Send A Press Release (Timing Strategy)

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Ever sent a press release and wondered if anyone even saw it? Timing can make or break your media coverage. (If you don’t want someone to see your news, send it out on a Friday before a holiday.) Knowing when is the best time to send a press release is.. Continue reading

Common Mistakes When Publishing A Press Release (Avoid These)

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Ever hit “publish” on a press release and wondered why it barely made a ripple? You are not alone. Here at PRToolFinder, we ID how common mistakes when publishing a press release can hold back even the best stories. From headline writing to choosing the right distribution channels, small press.. Continue reading

How To Distribute A Press Release Effectively (Pro Method)

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Ever sent out a press release and heard nothing but crickets? We get it. Here at PRToolFinder, we have spent years helping PR teams and brands find the right outlets to effectively distribute their press releases effectively, without wasting time or missing out on media coverage. In this guide, you.. Continue reading

Gartner’s Top Ten Predictions for AI, 2026 and Beyond

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A few weeks ago, I sat in on a fascinating webinar delivered by Gartner’s Distinguished VP, Analyst, and Chief of Research Darryl Plummer where he shared his predictions for where Gartner says AI is headed. I curate my notes below and provide a link at the end to the full.. Continue reading

8 Checks Before You Publish a Press Release (Editor Tips)

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Ever hit “publish” on a press release and wondered if you missed something important? Here at PRToolFinder, we have seen how a single overlooked detail can make or break your media outreach. After years of helping PR teams choose the right tools for news distribution, we know what separates a.. Continue reading

The Unstoppable Ascent: Why Human-Led Videocasting Is the PR Antidote for 2026

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If 2025 was the year AI flooded the content factory, 2026 will be the great human re-emergence. The market is drowning in robotically-written, algorithm-optimized text and synthetic video. The antidote? Videocasting. This isn’t just a trend; it’s a strategic move to cut through the digital noise. Unlike the fickle, shifting.. Continue reading

6 Ways to Submit a Press Release (What Editors Notice)

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Ever wonder why some press releases get picked up instantly while others vanish into the void? Here at PRToolFinder, we have seen firsthand what editors actually notice when you submit a press release. In this guide, you will discover six proven ways to submit a press release, plus tips to.. Continue reading

AI is Already in Your Business – You Just Haven’t Noticed Yet

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Image via Pexels You’ve probably already used AI this week. You just didn’t call it that. Autofill? AI. Suggested email replies? AI. Some weird change in your Google ranking? Probably AI. It’s creeping into your tools, your ads, your inboxes—and your competitors aren’t waiting for you to catch up. Doesn’t.. Continue reading

SEO in the Age of Generative Search: How AEO/GEO Are Rewriting how we do things in PR

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Search is changing faster than any other digital discipline—and for PR and communications pros, the shift is more than algorithmic. We’ve moved from optimizing for search engines to optimizing for answer engines, where AI tools like ChatGPT, Perplexity, Gemini, and Copilot assemble responses from across the web to deliver a.. Continue reading

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