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Month: August 2025

PR and Social Media Pros Gain Power: Sprout Social and NewsWhip Join Forces

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Sprout Social, a leading social media management and analytics platform, has officially acquired NewsWhip, the AI-powered media intelligence company. Both companies are in the PRToolFinder database (Sprout Social in Social Media Management & Scheduling, and NewsWhip in both the Media Monitoring/Measurement and Social Media Monitoring & Analytics categories. The new.. Continue reading

Summer Social Spotlight: Link Building Software for SEO & Influencer Marketing Tools for PR Success

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Welcome back to Summer Social, PRToolFinder’s weekly spotlight series where we showcase a category of essential PR tools and feature standout platforms across our social media channels. This week, we’re diving into a duo of strategies that have become indispensable in today’s digital communications: Link Building and Influencer Marketing. Both.. Continue reading

Summer Social Spotlight: Podcast Search Tools for Smarter PR in 2024

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Podcasting has grown from a niche format into one of the most influential digital marketing and PR channels. What started as a way for independent creators to share ideas has evolved into a mainstream platform for thought leadership, brand storytelling, and audience engagement. Today, podcasts are consumed by hundreds of.. Continue reading

Summer Social: Journalist Networks—Modern PR’s Shortcut to Story Opportunities

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    Welcome back to Summer Social, our weekly PRToolFinder series highlighting the tools that power a smarter, more efficient PR workflow. This week, we’re focusing on a category that every PR professional should be using to uncover timely media opportunities: Journalist Networks. What Are Journalist Networks? Think of Journalist.. Continue reading

Summer Social: PR Management Tools – Running PR Like a Pro

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We’ve all heard the phrase “work smarter, not harder,” but in PR, that’s easier said than done. Between client communications, pitch tracking, campaign planning, reporting, and business operations, the job of a PR professional often feels like a balancing act with too many spinning plates. That’s where PR Management Tools.. Continue reading

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