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Sprout Social, a leading social media management and analytics platform, has officially acquired NewsWhip, the AI-powered media intelligence company. Both companies are in the PRToolFinder database (Sprout Social in Social Media Management & Scheduling, and NewsWhip in both the Media Monitoring/Measurement and Social Media Monitoring & Analytics categories. The new.. Continue reading
Welcome back to Summer Social, PRToolFinder’s weekly spotlight series where we showcase a category of essential PR tools and feature standout platforms across our social media channels. This week, we’re diving into a duo of strategies that have become indispensable in today’s digital communications: Link Building and Influencer Marketing. Both.. Continue reading
Podcasting has grown from a niche format into one of the most influential digital marketing and PR channels. What started as a way for independent creators to share ideas has evolved into a mainstream platform for thought leadership, brand storytelling, and audience engagement. Today, podcasts are consumed by hundreds of.. Continue reading
Welcome back to Summer Social, our weekly PRToolFinder series highlighting the tools that power a smarter, more efficient PR workflow. This week, we’re focusing on a category that every PR professional should be using to uncover timely media opportunities: Journalist Networks. What Are Journalist Networks? Think of Journalist.. Continue reading
We’ve all heard the phrase “work smarter, not harder,” but in PR, that’s easier said than done. Between client communications, pitch tracking, campaign planning, reporting, and business operations, the job of a PR professional often feels like a balancing act with too many spinning plates. That’s where PR Management Tools.. Continue reading
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