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Category: Guest Blogs

Bootstrap Your Way to Success: 8 Creative Strategies for Launching a Business on a Shoestring Budget

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Guest Blog by Marcus Lansky, CEO of Abilitator Launching a Business can be an exciting and rewarding endeavor, but it can also be challenging when you have little-to-no startup capital. Fortunately, there are several strategies you can employ to get your business off the ground without breaking the bank. In.. Continue reading

Guest Blog: Pioneering Sustainability: Crafting a Green Business and Marketing Strategy

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Photo by Freepik In an era marked by increasing environmental awareness and a growing commitment to sustainability, entrepreneurs are challenged not only to thrive in the business world but also to do so while minimizing their ecological footprint. Building a “green” business and marketing strategy has become a paramount objective.. Continue reading

How PR Pros Can Use Market Research to Shape Smarter Strategies

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Licensed under CC BY-SA-NC Guest Blog: Alexandra Teeter You can spot the difference almost instantly. A PR campaign that lands, resonates, moves people — that kind of work doesn’t happen off instinct alone. It’s built on something deeper. Market research is the scaffolding that holds real strategy together. Without it,.. Continue reading

How To Win Devoted Customers When Consumers Are Busier Than Ever

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Guest Blog: Marcus Lansky, Abilitator In a digital landscape overflowing with choices, consumers often struggle to clearly differentiate one brand from another. For small businesses, the quest is to stand out and create enduring bonds with their target audience. While challenging, this journey is far from insurmountable. Below, we’ll cover.. Continue reading

A Resource Guide for Founding a Business in Your City

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Guest Blog by Marcus Lanskey You don’t have to go to a major metropolis like New York or Los Angeles to become a successful business owner. You can envision yourself founding a business in Your city and create a startup in your own hometown—no move needed. The key to success.. Continue reading

Guest Blog: Fundamental Marketing Tips for Senior Entrepreneurs

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    Marcus Lansky, CEO Abilitator Marketing Tips for Senior Entrepreneurs are always useful, Bo matter what type of business you’re running, marketing is critical to your long-term success. You can have the best product or service around, but unless people know about it, you will be hard-pressed to sustain.. Continue reading

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