When Dazzle first launched last Fall, it changed the game for PR pros by introducing an AI-powered, chat-based approach to media research. Already the Dazzle team is treating us to a new and improved Dazzle 2.0 just in time for Spring promotions by rolling out some powerful new features designed to make media targeting even … Continue reading “Dazzle Just Got Smarter – Here’s What’s New in Dazzle 2.0 for PR Pros”
Dazzle Just Got Smarter – Here’s What’s New in Dazzle 2.0 for PR Pros
Press Ranger and The Future of PR: Ensuring AI Recognizes Your Brand
Illustration Credit: Press Ranger Press Ranger’s AI Wire, now appearing in PRToolFinder’s Newswire and Press Release distribution category, ensures your brand becomes a permanent, authoritative reference for AI-generated responses. The introduction emphasizes that the world of public relations is evolving rapidly, and AI is at the forefront of this transformation. While Google search still dominates, … Continue reading “Press Ranger and The Future of PR: Ensuring AI Recognizes Your Brand”
Spotlight on Memo.co: Redefining Media Metrics
The PRToolFinder tools database is updated regularly, and occasionally I like to highlight tools that take a different approach. One such tool redefining media metrics in the media monitoring and measurement category is Memo.co. After a recent demo, I’ve added Memo to both the media contact database and market research categories due to its versatility. … Continue reading “Spotlight on Memo.co: Redefining Media Metrics”
IPR Webinar Recap: PR Professionals as Arbiters of Truth in a Misinformation Era
When I was in college at San Jose State, I was on track for an Advertising degree (with a concentration in journalism), and worked my senior year at the Spartan Daily campus newspaper. The Spartan Daily Advertising office was adjacent to where the journalism students were working, separated by a long pane of glass. One … Continue reading “IPR Webinar Recap: PR Professionals as Arbiters of Truth in a Misinformation Era”