A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
In a previous post we covered how to get clients included in AI Citations. Today we’re building on that topic. When an AI system generates an answer and decides whose voice to include, it is making a credibility judgement. Understanding what makes a source credible to AI is not an.. Continue reading
There is a moment that is becoming increasingly common in PR conversations. A client asks why a competitor keeps appearing in AI-generated summaries of their industry. The PR team has no immediate answer because nobody briefed them that this was now part of the job. They were doing solid traditional.. Continue reading
For decades, PR success has been measured by one thing: earned media coverage. But that’s no longer the full picture. Today, when someone asks ChatGPT, Google Gemini, or Perplexity AI a question, they’re not scrolling through search results—they’re receiving a single synthesized answer. And that answer is now one of.. Continue reading
If you have ever searched for a client in ChatGPT and watched a competitor appear instead, you already understand the problem. Getting clients cited in AI search is becoming one of the most important and least discussed challenges in PR right now. The coverage exists. The placements are solid. But.. Continue reading
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