A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
I’ve been reading a lot lately about how AI is affecting traditional media monitoring practices. Let’s start with what we know. AI is accelerating content production Media outlets are shrinking Audiences are fragmenting across platforms Yet many PR teams are still relying on single-source media monitoring. That’s increasingly a risk,.. Continue reading
In Part 1 of this series, we explored why Otterly.ai doesn’t neatly fit the traditional definition of PR media monitoring and why that mismatch matters in an era increasingly shaped by AI search and large language models. In this second installment, I want to step back and examine the broader.. Continue reading
AI isn’t just changing how public relations work gets done — it’s redefining what’s possible. When OpenAI released ChatGPT in late 2022, it offered a glimpse of the future. Tools like Anthropic’s Claude Opus 4.5 are now making that future tangible. In recent reporting, Axios leaders described building fully functional,.. Continue reading
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