A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
Volume 3, Issue 5 May 2026 The industry’s only tool database 100% focused on Public Relations Tools PR Tool School Is Back — And We Added Something New On May 11, we kicked off another PR Tool School — our eight-week deep dive into some of […]
.. Continue readingFor PR professionals and business marketers supporting growing brands, small business milestone celebrations often stall when budgets, timelines, or teams can’t justify a big event. The tension is real: leaders want meaningful business milestone recognition. Yet anything that feels small can seem off-brand and fail to move the needle on.. Continue reading
Artificial intelligence is transforming public relations. So, it’s a fair question to ask: What can PRToolFinder do that AI and G2 can’t? The short answer is this: PRToolFinder thinks like a PR professional. Generic AI tools and broad software review platforms do not. And that distinction matters more than ever... Continue reading
Last week we explored how PR pros are using easy design tools to create polished visuals without needing a graphic design degree. This week, we shifted to the other side of the content equation: the writing itself. Because if there’s one thing most communications teams are dealing with right now,.. Continue reading
Week 2: AI Generative Tools (TEXT) This week’s Tool School has been fun to work on since I love research and writing. PR has always been about words. The pitch. The press release. The statement. The strategy behind all of it. But here’s what’s changed: We’re now expected to produce.. Continue reading
Ever wondered how to create impactful visuals for your pitch or social? In our last post, we talked about how PR professionals are now expected to create polished visuals — often without a designer, and how new easy-to-use tools are stepping in to help fill that gap. If that post.. Continue reading
Week 1: Graphic Design Tools & Image Libraries PR professionals aren’t just storytellers anymore; we’re expected to produce the high impact visuals that bring those stories to life. In fact, learning how PR pros create high-impact graphics is becoming an essential part of the job. That’s kind of a tall.. Continue reading
Measurement has always been the uncomfortable conversation in PR. For decades the industry has wrestled with how to demonstrate value in terms that go beyond clip counts and advertising value equivalents. Progress has been made. Attribution modelling has improved. The connection between earned media and pipeline outcomes is better understood.. Continue reading
In a previous post we covered how to get clients included in AI Citations. Today we’re building on that topic. When an AI system generates an answer and decides whose voice to include, it is making a credibility judgement. Understanding what makes a source credible to AI is not an.. Continue reading
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