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Explore: Social Media Management & Scheduling Tools

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Welcome to Summer Social, our new limited weekly series about PR Tools from PRToolFinder! Each week for the rest of the summer, we’ll spotlight a specific category of PR tools and highlight featured tools of the week across our social media platforms. We’ll help you understand the role these tools.. Continue reading

How to Turn Your Business’s Important Milestone into a Marketing Opportunity

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Image by Freepik Guest Blog: Alexandra Teeter, Worksowell Your business hits a milestone. A one-year anniversary. A product launch that actually made money. Your first hundred customers. It feels like a line in the sand. You’ve come farther than you thought you would, and now you’re here—still standing, still building... Continue reading

PendulumIntel Amplifies Media Monitoring with Multimedia Risk Detection & Insight

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Monitoring media today goes beyond tracking ROI—it’s about defending your brand’s voice and reputation across text, audio, and video. Why Multimedia Monitoring Means Business Text-based mentions are no longer enough. Pendulum steps up by mining threats and narratives embedded within audio, video, and images—sources many platforms overlook. As conversations spread.. Continue reading

Declare Your Independence from PR Chaos!

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When it comes to public relations, too many businesses feel stuck — overwhelmed by tools, underinformed on strategy, and stretched for time. But freedom is just a few clicks away. At PRToolFinder®, we believe in liberating brands and agencies from the time-consuming, frustrating process of researching public relations tools. Whether.. Continue reading

🚀 Launching Our Free Tier: Discover PR Tools Faster, Smarter — and for Free

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Finding the right PR tools shouldn’t feel like rocket science — so we’ve made it a whole lot easier. We’re thrilled to announce the launch of the PRToolFinder Free Tier — a new way to save time, reduce overwhelm, and discover the PR tools that will actually move your business.. Continue reading

How PR Pros Can Use Market Research to Shape Smarter Strategies

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Licensed under CC BY-SA-NC Guest Blog: Alexandra Teeter You can spot the difference almost instantly. A PR campaign that lands, resonates, moves people — that kind of work doesn’t happen off instinct alone. It’s built on something deeper. Market research is the scaffolding that holds real strategy together. Without it,.. Continue reading

Journalist Networks vs. Media Contact Databases: What’s the Difference and Why It Matters

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There’s an important distinction between media contact databases and journalist networks—and understanding this difference can save you time and improve your results. Media contact databases (like Cision or Muck Rack) give you access to thousands of journalist contacts, allowing you to build outreach lists and pitch stories directly. This model.. Continue reading

How PR Professionals Can Use Articles Factory to Boost Content and Client Engagement

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In the world of public relations, finding fresh, relevant content is an ongoing challenge. That’s where Articles Factory comes in. This online platform offers a massive library of free articles across a wide range of topics, from business and marketing to health, technology, and beyond. It’s designed to help content.. Continue reading

Modern PR Tech Stack: Tools, Data, and the Stories That Still Matter

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Have We Arrived at a Time when enabling Tech requires more mindshare than telling the actual Story? What SHOULD a Modern PR Tech Stack include When we think about major innovations in communication, we often think of singular people—Johannes Gutenberg and the printing press, Samuel Morse and the telegraph, Alexander.. Continue reading

Dazzle Just Got Smarter – Here’s What’s New in Dazzle 2.0 for PR Pros

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When Dazzle first launched last Fall, it changed the game for PR pros by introducing an AI-powered, chat-based approach to media research. Already the Dazzle team is treating us to a new and improved Dazzle 2.0 just in time for Spring promotions by rolling out some powerful new features designed.. Continue reading

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