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Podcasting has grown from a niche format into one of the most influential digital marketing and PR channels. What started as a way for independent creators to share ideas has evolved into a mainstream platform for thought leadership, brand storytelling, and audience engagement. Today, podcasts are consumed by hundreds of.. Continue reading
We’ve all heard the phrase “work smarter, not harder,” but in PR, that’s easier said than done. Between client communications, pitch tracking, campaign planning, reporting, and business operations, the job of a PR professional often feels like a balancing act with too many spinning plates. That’s where PR Management Tools.. Continue reading
Welcome back to Summer Social, PRToolFinder’s weekly spotlight series where we showcase a category of essential PR tools and feature standout platforms across our social media channels. This week, we’re diving into a duo of strategies that have become indispensable in today’s digital communications: Link Building and Influencer Marketing. Both.. Continue reading
Welcome back to Summer Social, our weekly PRToolFinder series highlighting the tools that power a smarter, more efficient PR workflow. This week, we’re focusing on a category that every PR professional should be using to uncover timely media opportunities: Journalist Networks. What Are Journalist Networks? Think of Journalist.. Continue reading
Sprout Social, a leading social media management and analytics platform, has officially acquired NewsWhip, the AI-powered media intelligence company. Both companies are in the PRToolFinder database (Sprout Social in Social Media Management & Scheduling, and NewsWhip in both the Media Monitoring/Measurement and Social Media Monitoring & Analytics categories. The new.. Continue reading
Welcome back to Summer Social, our weekly blog series from PRToolFinder, where we highlight a category of public relations tools and feature a tool of the week across our social media platforms. This week, we’re diving into a category that’s shifting rapidly—and one that every PR professional should be paying.. Continue reading
Welcome to Summer Social, our new limited weekly series about PR Tools from PRToolFinder! Each week for the rest of the summer, we’ll spotlight a specific category of PR tools and highlight featured tools of the week across our social media platforms. We’ll help you understand the role these tools.. Continue reading
Image by Freepik Guest Blog: Alexandra Teeter, Worksowell Your business hits a milestone. A one-year anniversary. A product launch that actually made money. Your first hundred customers. It feels like a line in the sand. You’ve come farther than you thought you would, and now you’re here—still standing, still building... Continue reading
Monitoring media today goes beyond tracking ROI—it’s about defending your brand’s voice and reputation across text, audio, and video. Why Multimedia Monitoring Means Business Text-based mentions are no longer enough. Pendulum steps up by mining threats and narratives embedded within audio, video, and images—sources many platforms overlook. As conversations spread.. Continue reading
When it comes to public relations, too many businesses feel stuck — overwhelmed by tools, underinformed on strategy, and stretched for time. But freedom is just a few clicks away. At PRToolFinder®, we believe in liberating brands and agencies from the time-consuming, frustrating process of researching public relations tools. Whether.. Continue reading
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