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What AI Will Do for Public Relations Professionals Next?

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AI isn’t just changing how public relations work gets done — it’s redefining what’s possible. When OpenAI released ChatGPT in late 2022, it offered a glimpse of the future. Tools like Anthropic’s Claude Opus 4.5 are now making that future tangible. In recent reporting, Axios leaders described building fully functional,.. Continue reading

Just weeks away from launching the new Prtoolfinder Community!

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It’s almost ready! The PRToolFinder website has been the most comprehensive online database of PR tools available, trusted by PR professionals for years. What we learned over time is that business owners also found the database of great use. It offered an easy to use, well organized database of tools.. Continue reading

The Rise and Fall of Tumblr: A Look at Its Acquisition by Automattic

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Let’s take a look at the rise and fall of Tumblr. Yahoo’s Acquisition of Tumblr The rise and fall of Tumbler. In 2013, Yahoo acquired Tumblr for a staggering $1.1 billion, hoping to capitalize on the platform’s popularity. However, when Verizon bought Yahoo in 2016, it became clear that Tumblr.. Continue reading

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