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It wasn’t that long ago that video was the one format PR teams almost always outsourced. You needed a camera operator, an editor, sometimes a studio. Video was expensive, slow, and required skills most communications professionals simply didn’t have. That’s no longer true. iPhones & social media started a new.. Continue reading
Which Influencer Marketing Platform Is Right for Your Organization? Monday’s Tool School Deep Dive explored how influencer marketing has evolved from B2C’s celebrity endorsements into a strategic public relations discipline, this guide focuses on the practical question: Which influencer marketing tools should PR professionals actually evaluate? The answer depends less.. Continue reading
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