A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
This week, PRToolFinder’s Tool School is taking a deep dive into how to select a Media Monitoring & Measurement Tool: the platforms PR professionals use to track coverage, identify trends, measure impact, and increasingly, uncover insights that influence strategy. Because while almost everyone agrees monitoring matters, not everyone needs the.. Continue reading
Quick Intro If our Deep Dive on Monday explored why podcasting has become such a powerful channel for visibility and thought leadership, this guide answers the practical question: Which podcast tools should you evaluate? Different tools solve different problems: Some help you find podcasts Some help you find guests Some.. Continue reading
Tool School Week 4: Podcast Search & Directories Landing a media interview was the gold standard of thought leadership. Get quoted in a major publication. Land a television appearance. Secure a guest article. Mission accomplished. Today, those opportunities still matter—but another channel has quietly become one of the most effective.. Continue reading
PRToolFinder was created not only as a resource for PR Professionals seeking tools, but also as a centralized resource for all of the valuable PR tools (many of them hidden gems) available to help us be successful. That’s why we created our eight-week PR Tool School program, so while you.. Continue reading
We just finished an entire week exploring the already crowded category of Social Media Management tools when we discovered a new tool over the weekend! If you missed PRToolFinder’s recent Tool School coverage, there’s still time to catch up. We explored the role social media management platforms play in helping.. Continue reading
Social Media Management & Scheduling Tools PR Teams Use to Schedule, Manage, and Report Content Across Platforms The best social media management tools for PR professionals help teams schedule content across multiple platforms, manage approvals, and measure campaign performance without adding operational complexity. Leading platforms like Buffer, Hootsuite, and Sprout.. Continue reading
Week 3: Social Media Management & Scheduling Tools There was a time when social media felt like “extra.” A nice add-on. Something interns handled. A supporting channel to “real” communications work. Buckle up because those days are long gone and this category is crowded and evolving! Today, social media is.. Continue reading
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