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Tag: Media Contact Databases

Choosing the Right Media Contact Database for Your PR Team

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Earlier this week in our Tool School Week 8 Deep Dive, we explored how media contact databases have evolved from shelves lined with printed directories to today’s AI-powered relationship intelligence platforms. If you missed it, you can read the Deep Dive here. One of the biggest takeaways was that while.. Continue reading

Before AI, Before Google: How PR Pros Built Media Lists (And Why It Matters Today)

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Tool School Preview: Week 8 – Media Contact Databases If you’ve only worked in PR over the last ten or fifteen years, it’s hard to imagine a world without searchable media databases. Need to find a healthcare reporter in Sacramento? Open a database. Apply a few filters. Export your list... Continue reading

Find Free PR Tools: We Finally Finished the “Free” Filters (And Yes, It Took Longer than I Thought)

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  If you’ve been following PRToolFinder for any length of time, you know we’re a little obsessed with structure. Structured categories. Structured discovery. Structured evaluation. So, it probably won’t surprise you that I’m extremely excited to say: We finally finished implementing the filters that surface Free PR Tools and PR.. Continue reading

Introducing Press Ranger’s AI-powered, Low-Cost Media Database

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It isn’t every day that we get to announce a new Low-Cost Media Database but if you’re a small agency, a nonprofit organization, or an independent consultant you’re going to welcome this news. We all know securing media coverage can often feel like an uphill battle; getting your story in.. Continue reading

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