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ICYMI… Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s The 1960’s (and 70’s): Women flex their marketing muscles Where the 1950’s explored demographics, the 1960s saw marketers turn to “psychographics”—the study of how personality, values, attitudes, interests, and lifestyles come together to.. Continue reading
Welcome back! If you missed part 1 of this fun filled journey into the history of marketing you can read it here. The Dawn of Computing—the 1950s The 1950s saw the systematization of telemarketing, and while this marketing tool still persists, it is much despised. On the other hand, a.. Continue reading
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