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Month: August 2026

August 2026 “Observer” Newsletter

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Volume 3, Issue 8 August 2026 The Discovery Platform for today’s PR Tech Ecosystem History of Marketing & PR (Short Version) Summer, Vacation & a Little Marketing History August is traditionally vacation month, and even I got the memo! I decided to escape to Palm Springs […]

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Part 5: 2000-2010 – the Year the DOT-COM Bubble Burst

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Catch Me Up:   Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s Part 3: The 1960’s (and 70’s): Women flex their marketing muscles Part 4: 1980–Y2K: Marketing’s Big Bang Y2K The new millennium was marked by the emergence of a group of.. Continue reading

Part 4: 1980–Y2K: Marketing’s Big Bang

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Catch me up? Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s Part 3: The 1960’s (and 70’s): Women flex their marketing muscles The 1980’s were jam packed with marketing advances and excitement. Bar code scanners were introduced, and retailers began to collect.. Continue reading

Part 3 – Marketing’s Wild Evolution (A History of Marketing, Short Version)

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ICYMI… Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s The 1960’s (and 70’s): Women flex their marketing muscles Where the 1950’s explored demographics, the 1960s saw marketers turn to “psychographics”—the study of how personality, values, attitudes, interests, and lifestyles come together to.. Continue reading

Part 2: Marketing’s Wild Evolution (A History of Marketing, Short Version)

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Welcome back! If you missed part 1 of this fun filled journey into the history of marketing you can read it here. The Dawn of Computing—the 1950s The 1950s saw the systematization of telemarketing, and while this marketing tool still persists, it is much despised. On the other hand, a.. Continue reading

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