A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
ICYMI… Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s The 1960’s (and 70’s): Women flex their marketing muscles Where the 1950’s explored demographics, the 1960s saw marketers turn to “psychographics”—the study of how personality, values, attitudes, interests, and lifestyles come together to.. Continue reading
I’ve always been a bit of a history buff—which probably explains why I’ve become such a PR tool geek. Watching the evolution of public relations and marketing technology over the past decade has been fascinating. As we wrapped up our second Tool School (third if you count our original Summer.. Continue reading
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