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This week, Cision unveiled its new AI-Powered CisionOne platform which is a cutting-edge media monitoring and outreach solution. It’s designed to revolutionize the PR and communications landscape. Initially launched in the UK, the AI-Powered CisionOne offers real-time, in-depth media insights. This enables PR professionals to track relevant news, analyze trends,.. Continue reading
Do you ever wish someone could guide you to the best tools for a specific PR activity? I find questions about Media Contact Databases and Media Monitoring and Measurement are the more prevalent. That’s one of the reasons for the creation of PRToolfinder. The goal is to help people find.. Continue reading
It’s here! After months of development, I am thrilled to introduce you to Prtoolfinder Community. This is a complete reimagination of the PRToolFinder concept, designed to make finding PR tools easier than ever. The new site builds on the existing PRToolFinder database and now includes a PR Consultant’s Directory and.. Continue reading
I recently had an opportunity to catch up with LexisNexis. I was particularly interested in hearing what was new with their Newsdesk product. Lexis is the legal part of their business, and Nexis is the News part. Newsdesk was a product that came with the Moreover Technology acquisition. LexisNexis expanded.. Continue reading
. There are so many dimensions to media monitoring and measurement that it’s hard to know where to begin. PRToolFinder.com simplifies the process by categorizing a wide array of PR tools, making it easy to evaluate them before making a purchase. Through our blog, we spotlight valuable thought leadership and.. Continue reading
In a rapidly changing industry like PR, the importance of tools that both monitor and analyze cannot be overstated. As PR continues to evolve, there’s a shift away from traditional metrics like readership and ad equivalency toward modern, quantifiable metrics that clearly indicate success. This is where TrendKite excels, offering.. Continue reading
Recently, I received an email that shed some light on Bulldog Reporter MediaPro and changes involving the Bulldog and MediaPro brands. It appears that the Bulldog Reporter MediaPro brands have been reintroduced by Innodata and its subsidiary, MediaMiser, as part of a new acquisition called Agility. MediaMiser is a leader.. Continue reading
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