For decades, leveraging third-party voices to champion causes or brands has been a cornerstone of PR strategies. However, power of Influencer Marketing and the landscape of influencer marketing underwent a seismic shift with the emergence of social media, which revolutionized the method of influence, propelling it into mainstream consciousness. This is why we have included … Continue reading “Unlocking the Power of Influencer Marketing: Navigating Trends in PR and Link Building Strategies”
Unlocking the Power of Influencer Marketing: Navigating Trends in PR and Link Building Strategies
Introducing Prtoolfinder Community: A New Era for PR Tools
It’s here! After months of development, I am thrilled to introduce you to Prtoolfinder Community. This is a complete reimagination of the PRToolFinder concept, designed to make finding PR tools easier than ever. The new site builds on the existing PRToolFinder database and now includes a PR Consultant’s Directory and forum functionality. Why Another PR … Continue reading “Introducing Prtoolfinder Community: A New Era for PR Tools”
Blogger Lists Category removed, Link Building & Influencer Marketing Category Added!
Twice a year, PRToolfinder updates its database of PR tools. And sometimes entire categories shift. Such is the case with the Blogger List Category in 2021. Blogger Lists Category removed, Link Building & Influencer Marketing Category Added! All of the major media database vendors include blogs so there really was no need for a … Continue reading “Blogger Lists Category removed, Link Building & Influencer Marketing Category Added!”
New Report: State of Influencer Marketing
Back in September 2019, I wrote a blog post asking whether an influencer marketing category should be added to the PRToolfinder database. In that post, I identified the 11 most significant providers in this category, according to Forrester Research: Ahalogy, AspireIQ, Collective Bias, Influential, IZEA, Klear, Launchmetrics, Linqia, Mavrck, Octoly, and Traackr. These tools serve … Continue reading “New Report: State of Influencer Marketing”