BETA - NEW: Free Tier
It’s here! After months of development, I am thrilled to introduce you to Prtoolfinder Community. This is a complete reimagination of the PRToolFinder concept, designed to make finding PR tools easier than ever. The new site builds on the existing PRToolFinder database and now includes a PR Consultant’s Directory and.. Continue reading
Twice a year, PRToolfinder updates its database of PR tools. And sometimes entire categories shift. Such is the case with the Blogger List Category in 2021. Blogger Lists Category removed, Link Building & Influencer Marketing Category Added! All of the major media database vendors include blogs so there really.. Continue reading
I’ve been thinking about adding an Influencer Marketing Tools category but am on the fence so I’m writing this blog to see if anyone will weigh in on if it’s really needed in PRToolfinder – is it a category with staying power and real value? My issue with some of.. Continue reading
Back in September 2019, I wrote a blog post asking whether an influencer marketing category should be added to the PRToolfinder database. In that post, I identified the 11 most significant providers in this category, according to Forrester Research: Ahalogy, AspireIQ, Collective Bias, Influential, IZEA, Klear, Launchmetrics, Linqia, Mavrck, Octoly,.. Continue reading
For decades, leveraging third-party voices to champion causes or brands has been a cornerstone of PR strategies. However, power of Influencer Marketing and the landscape of influencer marketing underwent a seismic shift with the emergence of social media, which revolutionized the method of influence, propelling it into mainstream consciousness. This.. Continue reading
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