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Gartner, one of the world’s leading technology research and advisory firms, is taking a closer look at the public relations technology market. Two new research efforts are bringing greater attention to the tools communications professionals use to monitor media coverage, understand emerging narratives and manage reputation. In October 2026, Gartner.. Continue reading
Not every PR campaign starts with a journalist list and a cold pitch. For consumer brands, sometimes it makes more sense to put the right products and information in front of journalists who are already looking for them. I’ve been adding a lot of media contact databases to PRToolFinder, and.. Continue reading
Photo via Pexels Guest Blog: Alexandra Teeter Local and online small business owners often feel the squeeze first: tighter budgets, slower buying decisions, and digital marketing for SMBs delivering less predictable returns. At the same time, customers expect a fast, trustworthy experience, and frustration online turns into lost revenue and.. Continue reading
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