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Spotlight on Memo.co: Redefining Media Metrics

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The PRToolFinder tools database is updated regularly, and occasionally I like to highlight tools that take a different approach. One such tool redefining media metrics in the media monitoring and measurement category is Memo.co. After a recent demo, I’ve added Memo to both the media contact database and market research.. Continue reading

IPR Webinar Recap: PR Professionals as Arbiters of Truth in a Misinformation Era

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When I was in college at San Jose State, I was on track for an Advertising degree (with a concentration in journalism), and worked my senior year at the Spartan Daily campus newspaper. The Spartan Daily Advertising office was adjacent to where the journalism students were working, separated by a.. Continue reading

Muck Rack Acquires Ruepoint to Enhance its Media Intelligence Business

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Muck RackMuck Rack announced today that it has acquired has bought Dublin, Ireland-based Ruepoint. The purchase follows the company’s acquisition of social media platform Keyhole in September 2024. The deal became official on January 1. Ruepoint, founded in 2017 and with about 68 employees, provides human-curated media and PR insights... Continue reading

From Stage Fright to Spotlight: Why Public Speaking Matters for Entrepreneurs

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Guest Blog by Marcus Lansky, CEO Abilitator Effective public speaking opens doors, is a game-changer for small business owners, and offers benefits that extend far beyond the podium. Whether pitching to investors, networking with peers, or addressing a team, strong communication skills can build trust, convey your vision, and establish.. Continue reading

Q4 2024 Observer Newsletter

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Volume 1, issue 4 Quarterly — November 2024   🌟 Welcome back to PRToolFinder’s “Observer” newsletter! We’re excited to bring you the latest edition, brimming with exciting updates, innovative enhancements, and the hottest trends in PR tools. Get ready to discover what’s new and noteworthy in the world of PR!.. Continue reading

Dazzle – The first-of-its-kind interactive AI software for finding the most relevant media targets — Something all PR pros will be thankful for and now part of the PRToolFinder database!

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Dazzle, the first AI-powered, chat-based PR software, officially launched last week and promises to be a transformative development in the media contact database space. With cutting-edge AI technology at its core, Dazzle enables PR teams to effortlessly identify the best journalists, podcasters, and media outlets for their stories. At the.. Continue reading

New in Media Monitoring/Measurement Category: Pendulum AI

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Monitoring the media isn’t just about tracking PR ROI anymore—it’s also about protecting your brand’s reputation, perception, and ultimately, its resilience. PRToolFinder is announcing the addition of Pendulum AI to our Media Monitoring and Measurement category. Pendulum takes things beyond the standard, text-based approach by tapping into the worlds of.. Continue reading

Don’t Be Spooked by PR Challenges

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PRToolFinder Offers Three-Month FREE Subscription! Offer ends with a free Extra Hour of Sleep Just in time for Halloween, PRToolFinder™ is brewing up something spooktacular for businesses looking to take the fright out of managing public relations. Small and medium-sized businesses who subscribe before November 3 will enjoy three months.. Continue reading

Discover PR Software Tools: AI Text-based Tools in PRToolFinder’s New Category Spotlight

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. Today, PRToolFinder is thrilled to introduce a new feature that shines a spotlight on PR software and tools in a specific category, making it accessible for free for a month. Each month, we’ll highlight one category—complete with opportunities to explore industry insights through articles and guest blogs—about the latest.. Continue reading

Propel: The All-in-One PR Management Tool

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Since first reporting on Propel back in 2020, this tool has continued to grow in value for PR professionals. Originally, we categorized it as a media contact database, but as we’ve added a new PR Management Tools category, Propel now fits squarely into all three categories. It offers a comprehensive.. Continue reading

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